For his SS23 Collection, fashion designer Jordan Dalah had a single goal – to redefine what luxury can be.
With this in mind, Hair Director Madison Voloshin and the Davroe styling team worked to interpret this vision into the hair through unique shapes and structures inspired by Jordan’s designs.
Everyday objects like umbrellas, camping chairs (upon which guests sat at the showing) and laundry lines, Jordan’s drew from similar mechanisms to give shape and life to his designs which in turn was interpreted into the hair created.
Where did the inspiration for these looks originate? “I took inspiration from the Jordan Dalah collection,” said Madison. “His clothes are so creative and unique so I used that as a starting point.”
“I love creating strong, simple looks as much as I do creating something unique and dramatic so working with Dalah is the perfect opportunity to explore something more creative. The clothes themselves have such beautiful shapes and form, and this is what I emulated in the hair.”
Madison also outlined the importance of the hair working with the garments, as opposed to fighting against them for primary focus. “It’s important that the hair compliments the clothing and not detract,” he explains. “I created a look that was simple – a strong part, straight hair – and added one statement element. An organic shape that wraps around the head. Dalah likes to explore organic shapes as well as playing with volume and proportion which we projected through the hair.”
And how were the looks created by the team? “First, blow dry hair peeled with Thermoprotect and Smoothing Balm then iron straight,” he reveals. “Next, create diagonal side part from mid of the left eye with two 1cm sections underneath from the hair line all the way to the base of the right ear.”
“Finally, attach insert and cover with one section of hair at a time holding in place with hair elastic and secured with Complete hair spray and a blowdryer. Repeat this process until completely covered, and be at the top section.”
For more information on the Davroe range, click here.