Aveda is now officially Leaping Bunny Approved by Cruelty Free International.
A massive milestone for the vegan hair care brand, this approval means that Cruelty Free International has verified that Aveda does not conduct or commission animal tests for its products, raw materials, and ingredients.
“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, Aveda’s Global Brand President. “We have been a leader in sustainability for more than 40 years and we are proud to underscore this commitment to our planet with our Cruelty Free International Leaping Bunny approval, the internationally-recognizable gold standard for cruelty free cosmetics.”
To achieve Leaping Bunny Approved status, Aveda underwent a rigorous multi-year review process with Cruelty Free International to verify that its suppliers and manufacturers comply with all Leaping Bunny criteria for its products and ingredients. The brand will be audited annually to ensured it’s continued compliance.
“Aveda has a well-deserved reputation for its decades-long commitment to ethical business and sustainability,” says Cruelty Free International CEO Michelle Thew. “I am thrilled that this now includes Leaping Bunny approval for Aveda’s products.”
Well known for its commitment to the environment and a strong care for the world we live in, this accolade is just the latest in the many accomplishments achieved in environmental responsibility in beauty.
A huge TJM congratulations to Aveda for its continued commitment to the world we live in. To learn more about Aveda’s sustainability initiatives, click here.