Equal measures feminine whimsy and strong sartorial edge, there can be no question that Aje is the final word in Aussie cool girl style. With O&M Hair Director John Pulitano leading the O&M styling team backstage, is it really any wonder that this effortlessly cool aesthetic found in Aje’s garments was perfectly translated into the hair looks crafted for each model as they took to the runway at the Museum of Contemporary Art this past AAFW?

In regards to inspiration behind the hair looks created, tresses for Resort 23 were styled to mimic the effect of salt water on the strands. This resulted in a sleek, wet look commencing at the crown before descending to slightly drier ends, an ode to the quintessentially Aussie (and effortlessly beautiful) aesthetic of having just emerged from the sea.

“Essentially, you’re taking the natural texture of the hair and enhancing the strands with a product that gives it a super-sleek yet relaxed finish”, says John of the finished looks.

Here, he takes us through how to achieve that gorgeous Aje girl look.

Step 1.  Apply a mix if O&M Atonic and O&M Surf Bomb liberally to the roots of the hair and begin to dry the hair all back away from the face, drying with fingers and creating textures on the top dry the hair completely.

Step 2. Wave the hair in s bends using a straightening iron to create a soft natural texture.

Step 3.  Apply O&M C Paste Styling Cream into the roots of the hair starting at the occipital bone and moving all the way up to the front hairline, then take a comb and comb the hair back ruffling the top to create a lived in texture.

Step 4. Apply a little O&M Frizzy Logic Serum to the ends and finish the look with original O&M Queenie Firm Hold Hairspray.

For more information on sustainable, kind and clean hair care line O&M, please click here.