Industry legends Richard Kavanagh and colour queen Sheree Knobel led Redken’s AAFW Hair Masterclass, educating attendees on runway-ready tips and tricks to unlock their best hair yet.
This consumer facing event was an exciting venture for the Redken team with the opportunity to educate at a consumer level and provide a sneak peak into the wonderful world of professional hairdressing.
As well as getting the audience familiarised with how to maximise the success of their salon visit, there were some unexpected moments of audience interaction… and even a fashion-infused game show!
Touching on all things hair – from runway to real life – the Redken Masterclass was as inspirational as it was educational and an unmissable experience on the packed AAFW 2021 schedule.
Check out our recap right here.
“Guests often come in quite confused and we wanted to give them the tools they need, so that when they do come into the salon they are armed and ready to really get the most out of their consultation with their hairdresser.”