Day 3 of Afterpay Australian Fashion Week saw many a stunning look make its way down the runways spread across Sydney. From Beare Park at the Opera House to Anna Quan at Franca (as well as those held at AAFW HQ, Carriageworks!), it was an all out fashion extravaganza across the city.
BEARE PARK X ORIBE
Making quite the debut at Sydney’s famed Opera House was Beare Park, with the capsule collection drawing a star-studded crowd and putting on a show well worthy of the venue.
With quality fabrics and timeless shapes key factors in the collection, it is only natural that hair and beauty would follow suit.
“The Beare Park woman is not a young girl. She is a sophisticated woman, someone who thinks about the quality of the garments and the fabrics of the clothes. It’s fine, modern tailoring,” says Oribe Creative Director and Beare Park Hair Director Julianne McGuigan.
“We’re complimenting this by really highlighting each of the model’s individuality, which is quite popular at the moment. It’s all about diversity and working with what people have.
“The feeling that we wanted to create was healthy, shiny and clean hair, so what we’ve done is created three key shapes and we’re just working around those shapes. The hair is pared back, whilst still encompassing a really luxe look.”
And as for the key products used to create the looks? “We’ve used Oribe Grandious Mousse, Oribe Maximista Thickening Spray and Oribe Gold Lust Oil,” explains Julianne.
MARIAM SEDDIQ X DAVROE
A burst of not-so-subtle sophistication, Day 3’s Mariam Seddiq show shocked and delighted with the return of neoprene, acid green and one courageous bridal gown.
On hair was friend of the JOURNAL and accomplished editorial artist, Madison Voloshin armed with the unlimited styling potential of Australia’s born and raised, Davroe.
“With such a bold collection and intricate styling details, the original brief was to simply ‘remove’ the hair,” starts Madison.
“For me, it’s important that the hair says something without taking away from the real objective (of profiling the garments), so rather than simply slicking the hair back, we evolved into an exaggerated plait anchored on a strong middle-part.”
Of course, said plait elevated beyond the childhood version and into a runway ready four-strand round rendition, perfectly matched and weaved into each model’s existing hair for the seamless finish we expect from this hair director.
The exaggeration was nipped at the tipping point of editorial and reality TV, ensuring sleek sophistication with a pinch of salt in windswept pieces travelling across the face.
The casting levelled up with strong diversity presenting a rich mix of hair length and textures for which Madison elected to simply enhance.
Davroe Body Volume Texture Foam was the MVP – typically used to create body, Madison pushed the formula to rather flatten the hair, forming the ultimate foundation.
“I didn’t want to wet the hair because it becomes too shiny and you lose hold. What we did want was a sheen, so we added Davroe Formation to fuse the extensions with the models’ actual hair, holding them together effortlessly.”
Another job well done.
Image via @sharleen_christie
ANNA QUAN X WELLA
Proving that it truly is all in the detail was the Anna Quan show, taking over Franca Brasserie in Potts Point and transporting guests back to the runways of Paris Fashion Week with their grandiose presentation of the Resort 22 Collection.
Giving the luxurious garments a run for their money were the looks that Wella Professionals Creative Director and Anna Quan Hair Director Renya Xydis created for the occasion.
With glimmers of gold seamlessly incorporated into the styles and transforming the hair into accessories to the outfits, it is clear that all that glimmers is gold this Fashion Week.
KITX X GHD & REDKEN
KITX served up 27 looks to the eager consumer crowd gathered for the Resort 22 Collection, with the brand’s core foundations of sustainability and protecting our oceans on full display in the aesthetic of the pieces presented.
Accompanying these pieces down the runway were slicked back looks co-created by ghd Creative Artist Pauline McCabe and Redken Hair Director Diane Gorgievski, inspired by the season’s theme of Oceanic Grace and featuring bespoke focal points that represented the moment of leaving water and walking into land.
As for the key tool used in the creation of the strong yet feminine looks?
“The ghd Helios dryer and diffuser are the perfect tools to create the wet look, we were able to skilfully mould the shape while highlighting key focal points of land meeting sea from the KITX brief of oceanic, using the technology of the ghd Helios” said ghd Creative Artist Pauline McCabe.
Follow @ghdhair_anz | Image Credit Lucas Dawson
YOUSEF AKBAR X WELLA PROFESSIONALS
Simple techniques made beautiful was the vibe at Yousef Akbar’s AAFW Resort presentation on Day 3, Richi Grisillo putting his educated vision to work with partners in creativity, Wella Professionals.
“Yousef and I worked together on the looks with two trials in order to perfect each look and create something really beautiful,” starts Richi.
“One of the key things for Yousef was, with the absence of accessories throughout the show, for the hair to become an accessory, so that’s what we’ve worked to achieve across three core looks.”
Look One spoke to the accessory brief in more ways than one with a palette reflective of precious stones and the illusion of a necklace.
“We’ve brought in complimenting jewel tones courtesy of Wella Color Fresh Create (and hours of prep!) and the added effect of a (snake) braiding technique that appears like a necklace before its tied-up,” says Richi.
The wefts were cut and customised for each look and the foundation was set with mattifying icon Wella EIMI Ocean Spritz.
“We then used the Glam Mist to create a shine band (deliberately placed where the curve of the head is) for a hit of glimmer on the runway,” said Richi.
For Look Two – The Tuft pictured here – Richi and team repurposed fringe pieces (again colour matched to the collection) before Look Three transported guests to Paris with that effortlessly done effect we know and love of French women.
“She’s on a mission with a heavy side-part, enhanced natural texture and a bit of a slick. For this look we relied on Wella’s EIMI Mistify Me Strong, Perfect Setting and Shape Me 48 Hour Gel for a classic ‘shake and go’ style.”
With three looks to create surely a few bumps were encountered through the journey?
“No challenges… I feel like I was raised backstage and you learn to work really efficiently … I said to the guys, it’s a very efficient look but it’s not a race, really focus on the small details.”
And didn’t they shine.