What a way to kickstart fashion’s biggest week with a bang. Afterpay Australian Fashion Week is back in a big way with many a mind bending hair and beauty moment already made both backstage and on the streets.
From Wella’s effortlessly undone buns at Bondi Born through to the sleek, chic artistry at Artègo’s show for Asiyam, here is your daily round up from back and front stage at AAFW’s most anticipated shows.
Not one, but three signature hair looks stormed the Asiyam runway on Day 1. Sleek and chic lengths, bold bobs and jaw-dropping braid work – as dreamt up by Artègo Hair Director Matthew Ashton – were unified by a soft glossy finish made possible by the key Artègo products on hand.
“So we had three key looks for the show this year,” explains Matthew of the three distinctive looks created for Asiyam. “Short angled Bob with really micro fringes, long braids on some of our girls and f0r our final look created today we used a middle part and slicked the hair back with extensions all the same length.
Of key product used for the Asiyam show, Matthew wanted to harness the beautiful soft gloss of the models and protect this using one of his favourites from the Artègo range. “One of my hero products for the show was Artego’s Thermo Shimmer, because we really wanted all of the girls to have really beautiful and soft glossy hair across all three hair looks created today.”
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We dropped by the Redken Refresh Room, where the Redken styling team were busy keeping AAFW VIPs looking Fashion Week fresh and perfecting their looks ahead of Day 1. Redken AAFW Ambassador Josh Heuston was on hand to chat through his must have Redken products for the coming week and what he’s most looking forward to in the days to come. Check out the full interview, here.
It was all about effortless elegance at Bondi Born, with Wella’s Renya Xydis hair direction calling for an emphasis on natural beauty- a true ‘Bondi’ spirit to the hair that went marching down the offsite runway.
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Structured glamour coupled with flashes of embellishment perfectly offset the unadulterated glamour seen at Yousef Akbar.
“The hair direction resembles birds in flight as a symbolic reference to a woman’s freedom,” ghd Creative Artist and Hair Director Mary Alamine explained of the dramatic looks created. The hair is a bold statement, each look slightly different feeling, some more dramatic than others to showcase a woman’s strength, uniqueness, and individuality.
“The hero tool is the ghd Duet Style to create a beautiful smooth finish to the hair. Products used to create these looks are ghd Body Goals – Total Volume Foam and ghd Perfect Ending – Final Fix Hairspray for the ultimate hold and textural finish.”
Tonnes of texture and a firm emphasis on shapes and accessories defined the hair direction for evo at the Youkhana collection.
Youkhana’s debut runway collection represents designer (and former hairdresser) Nathaniel Youkhana’s personal journey – with more than a few key traits such as a fine eye for detail and love of utilizing shape in looks presented – also making the journey from hair professional to fashion designer.
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