CLOSING SHOW X REDKEN SUPPORTED BY GHD
A finale unlike any before it, the AAFW closing show made history with 90 models, 16 designers and perhaps one of the most diverse castings fashion has seen, globally.
And who better to meet the brief of 90 individual hair looks than leading lady, Di Gorgievski and official hair partner, Redken.
“The purpose as hair director tonight is to really embrace diversity and highlight the texture defining each individual … this involves finishing each talent with considered application of heat styling, prep and styling products,” starts Di.
“So, if the canvas is straight, make it stick straight, if it’s really curly, enhance that bend and use the diffuser. If it’s volume we’re amplifying, then its’s all about Redken’s incredible styling range to really bump it up.”
A backstage icon across the globe, Redekn has essentially been pushing for greater diversity since, well … it launched. One of the few portfolios that in itself promotes full inclusivity with formulas that define curl, defy gravity, push volume and amplify shine like no other.
“I believe it’s the only range in the world to truly support full diversity in texture … Redken is a fashion brand, so it helps us to create the best fashion looks we can, no matter the hair type,” says Di.
“Tonight we’re celebrating humanity in all its shape, texture and colour … this is NOT a one-look fits all approach, in fact this mindset was made redundant many seasons ago.”
“It’s so refreshing to work with individuality – the characteristics that make each talent who they are, that make them interesting – this is what it’s all about.”