Women are increasingly seeking a natural approach to caring for their hair, from sulfate-free formulas to dry shampoo alternatives that promise minimal damage, minimal effort and maximum impact. MATRIX introduces a new hair cleansing revolution with the highly anticipated launch of its Biolage Cleansing Conditioners & Leave-In Treatments. Having taken the US and UK by storm, this latest innovation in professional hair care is expected to revolutionise the traditional cleansing regimen of Australian women.
Lores Giglio – MATRIX Australia Celebrity Stylist – was one of the first salon professionals to sample the new range. “The new Biolage Cleansing Conditioners are going to wow you and change the way you think about hair care… imagine an extremely nourishing conditioner that morphs into a gentle but effective cleanser in just one easy step”, says Giglio. The MATRIX Biolage Cleansing Conditioners spokesperson is also the Creative Director for X-FACTOR Australia with a list of celebrity clients including Samantha Jade, Dami Im, Tammin Sursok and Jules Sebastian.
The gentle Biolage Cleansing Conditioner gesture replaces the need for a two-step traditional cleanse of shampoo and conditioner, with one stand-alone conditioner designed to simultaneously cleanse with minimal damage, minimal effort and maximum transformation. To complement this time-conscious, genius new product, MATRIX unveils an exclusive line of ultra-caring Leave-In Treatments, designed to meet the demands of women seeking all-day control and improved manageability.
Enriched with indulgent Super Fruit fragrances for an unforgettable sensorial experience, the specialised Biolage Cleansing Conditioner & Leave-In Treatments cater to all hair types:
- Fine hair: to maintain natural moisture balance and resist static fly-aways.
- Medium hair: to boost suppleness, fight-frizz and restore natural body.
- Coarse hair: to deeply nourish for superior root-to-tip smoothing and frizz control.
- Curly hair: to restore natural bounce and enhance curl definition
One of the very first salon professional co-washing product in Australia, MATRIX Biolage Cleansing Conditioners contain low-lathering, fast-rinsing and soap-free formulas safe for colour-treated hair, designed to leave hair with superior manageability in just one step. First, the conditioning agents that coat the surface of hair upon application saturate the individual strands, before depositing directly into the hair fibre to deeply nourish and protect the hair. After five minutes, water activates the concentrated cleaning agents to gently lift away impurities for unbeatable shine, body and movement in just one motion. Gentle conditioning agents remain on the surface of hair post-rinse, for enduring nourishment and manageability.
Cleanse Without Stripping Traditional cleansing with shampoo and conditioner can strip the hair of its natural lipids, leaving strands with a rough cuticle surface from friction caused by double rinsing. The paraben and soap-free Biolage Cleansing Conditioner formulas gently lift impurities without removing natural lipids and with minimal friction for superior manageability, frizz and static control.
Condition Without Weight: Fast-rinsing, Super Fruit formulas provide targeted and deep conditioning to dehydrated hair. Biolage Cleansing Conditioners imbue hair with natural suppleness, bounce and instantaneously tame rebellious hair.
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