Continuing to forge the path of creative innovation, Coty Professional, a division of Coty Inc. announces worldwide star, actress Sophie Turner, as Global Brand Ambassador for Wella Professionals. Honouring the brand’s history of over 135 years of hair passion, the new partnership with Turner aims to inspire beauty enthusiasts and hair stylists to discover their true colour through the power of transformation.

With 4.9 million followers on Instagram (and counting), Sophie Turner is the perfect muse for Wella Professionals’ creative vision. The actress consistently pushes style boundaries, making fearless and bold hair colour transformations. She inspires not only her fans, but the larger community of beauty professionals.

“I’m honoured to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices,” says Turner. “Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen, as well.”

In her first activity to kick off the partnership, Turner will appear in the brand’s Global summer fall campaigns. Behind the scenes of the production shoot, Wella Professionals Global Artist, Sonya Dove, collaborated with Christian Wood, on achieving a modern, youthful style for the campaign. Turner will also bring Wella Professionals’ signature styles to life via the red carpet and has already worn looks featuring EIMI products at several appearances in early 2017.

“We are thrilled to announce Sophie as Wella Professionals Global Ambassador,” remarked Laura Simpson, Chief Marketing Officer Coty Professional Beauty. “She’s an exceptionally talented artist who represents a generation of women who like to express themselves by wearing premium-looking, sophisticated hair colour. Exceptional hair colour results are only possible in the salon and using the best products and services, something which Wella Professionals proudly offers Sophie, as well as millions of women and men around the world,” Simpson concludes.

In her new role as Global Brand Ambassador, Turner will help the brand launch new product innovations via multi-faceted public relations campaigns and appear in Global marketing, print and digital advertising, in-store displays, and social media content commencing July 2017.

– Wella Professional

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