WATCH: GHD CREATIVE ARTISTS ON THE IMPORTANCE OF EDUCATION

Amidst the evolving COVID-19 pandemic; education has no doubt played a key role in keeping our industry sane, skilled and of course, inspired.

A sentiment echoed tenfold by ghd ANZ National Education Manager Grant Norton.

“In a culture obsessed with measuring talent and ability, we often overlook the important role of education and how it does more than just educate – it also inspires,” shares Grant. “Education and inspiration can awaken us to new possibilities by allowing us to surpass our ordinary talents, skills, experiences and of course, limitations.”

ghd have most recently adapted their education strategy to suit the needs of their clients during COVID-19’s ensuing lockdown periods, delivering 550 virtual education sessions since March and training over 8000 stylists. They now plan to continue this wave of digital education, positing innovation and adaptability at the forefront of their approach.

“We have always been a luxury brand and a fashion brand, and it was time to take our international portfolio in fashion globally and deliver this to our industry across Australia and New Zealand,” continues Grant. “So, moving forward we’re excited to focus our education toward innovations and trend reveals!”

“We have conducted 550 digital education sessions since the beginning of this year and we are ramping this up from now on and making them more interactive and bringing in Australia’s best creative artists and our Creative Artist team to share their expertise.”

Hear what ghd’s Creative Artists had to say about the importance of ongoing education:

“Education is absolutely paramount in the hair industry because it is the one industry that you ever stop learning. Even after 30 years, I have so much to learn about history, technology and new trends. We can never stop educating ourselves.” – Richard Kavanagh

“I believe you never stop learning. You never stop growing. As a hairdresser, you have to be ahead of the trends and up to date with it all and education allows you to bring that into the salon.” – Mary Alamine

“Education is important because it enables us to have knowledge and knowledge is power, and at the end of the day, power enables us to influence our consumers, our stylists and lift the industry standards.” – Brodie-Lee Tsiknaris  

“Education is in my DNA. I believe that once you have those core foundations in education, you add some creativity and passion, you can develop some incredible hairdressers.” – Bronwyn Illingworth

“I owe everything in my career to education and learning. I’ve learnt from the best and now I want to help share this with the world.” – Jules Tognini

“I never want to get stale; I am always putting time, energy and money into bettering my craft and myself. Education should never stop – the more I learn the more I realise I don’t know, it’s a constantly evolving paradox.” – Benjamin James

For more information, visit: https://www.ghdhair.com/au