THE JOURNAL June Digital Cover is honoured to host the official launch of Wella Professionals’ ANZ 2021 Blonde Campaign, Into the Light.
Produced by M DIVISION, the series of global inspired imagery journeys the brand’s unlimited possibilities with the popular palette universally sort throughout the seasons.
Shot by leading Australian photographer Steen Chee within Sydney’s iconic Palm Beach, the image and motion series profiles the combined vision, cut, colour and styling of the Wella ANZ Ambassador Team– Frank Apostolopoulos, Renya Xydis, Jack Morton, Marie Uva and Richi Grisillo. A story encapsulating the spirit of Australia with easy elegance, depth in culture and wearable creativity.
Explore the collection and view the creative film below.
Shot by leading Australian photographer Steven Chee within Sydney’s iconic Palm Beach, the image and motion series profiles the combined vision, cut, colour and styling of the Wella ANZ Ambassador Team.
Wella Professionals Colour Credits: KPME + BlondorPlex + Color Touch + Illumina
Wella Professionals Care + Styling Credits: Color Motion + EIMI + System Professional