The industry cool kids at evo are officially bidding adieu to unnecessary worries, limits and whatever else may be holding you back with the bold and bright new campaign UNLIMITED.

Even from their earliest days, evo’s mission has been firmly rooted in liberating people to think freely and getting rid of that big brand baloney.

For evo, haircare isn’t about solving life’s trials and tribulations. Haircare is about heroing individuality, fun and taking pride in celebrating the uniqueness of one’s self – whatever that self may be. 

Embodying these ideals, UNLIMITED takes inspiration from 90’s nostalgia and seamlessly melds it with modern day eccentricity with a strong focus on bold, bright colour.

The eight individuals at the heart of the campaign bring limitless personality, individuality and pizzazz, with each one proving that people can truly be themselves when they use evo and farewell limits. Here is your invitation to praise the personality, embrace the individuality and rejoice in the good times and good hair.

It’s time to abolish seriousness, embrace a life less limited and enjoy the escapism that evo’s UNLIMITED provides. Lose yourself in the big energy and boldly bright UNLIMITED campaign from evo. Explore the campaign, and learn more here.