Schwarzkopf Professional is proud to announce their partnership with Virgin Australia to assist with ongoing staff styling and grooming. As part of a focus by Virgin Australia on styling for cabin and ground crew members, Schwarzkopf Professional will work with the brand to assist in style creation, tutorials, and ongoing styling assistance.
Having already participated in a two-week pop up program across Virgin Australia staff lounges nationally, Schwarzkopf Professional stylists will be responsible for ongoing sharing of knowledge and tips for staff. Virgin Australia cabin crew attended the Schwarzkopf Professional stand over the 2016 Hair Expo weekend to film how-to videos with Schwarzkopf Professional stylists, and these videos will be used across the Virgin staff website.
In addition, the partnership facilitates the opportunity for Schwarzkopf Professional PH Club Members to be recognized as the preferred hairdressing salons for Virgin Australia staff across the country, providing a VIP offering to employees of the airline brand.
This latest brand partnership evidences Schwarzkopf Professional’s dedication to creativity and continuing to grow a brand that is built on a trusted foundation of expertise and quality. With over a century of innovation, Schwarzkopf Professional prides itself on having a dynamic global presence that both inspires and is committed to salon success.