Recently, leading beauty media tastemakers, influencers, salon specialists and hair stylists all gathered to discover the Pureology Serious Colour Care collection at Muse Clinic in Darlinghurst. Created in California in 2001 by salon pioneer Jim Markham, Pureology products are powered by a fusion of hair science and sustainably-sourced natural plant extracts to create an indulgent, sensorial journey. Colour, indulgence, fun and sustainability are the four pillars that make up Purelogy’s key DNA and were portrayed throughout the event with pioneers in each respective industry.
C O L O U R
Megan Weston is a Barwon Heads artist renowned for her breathtaking aerial abstract works. She uses a dramatic colour palette and uses aerial photography as her inspiration. Weston specifically created a collection of aerial artwork for the event, which was inspired by Sydney’s majestic blue and green coastal line. On display at the event, guests were able to connect with the artwork and engage with Weston to discover how she is inspired by colour on a daily basis.
I N D U L G E N C E
Emma Davenport is owner of Grace and James Candle Company, a Melbourne based boutique lifestyle brand dedicated to creating products that ignite the soul. Grace and James and Pureology collaborated to create a series of bespoke, glass candles inspired by Pureology’s commitment to creating indulgent, sensorial journeys. Guests were gifted with a glass candle choosing their favourite from a sublime collection.
F U N
Lauren Phillips is host of Channel 9’s Postcards and a Myer Ambassador. Her celebrated role on Postcards sees her traveling constantly to unveil Victoria’s most enticing destinations. Phillips represents the fun pillar of Pureology via her natural charm, warm and approachable personality.
S U S T A I N A B I L I T Y
Paul Frasca and Ewelina Forocko are co-founders of Sustainable Salons, an initiative geared to divert 95 per cent of the waste generated in hair salons from landfill. Pureology sponsored Sustainable Salon’s first edition of ‘THE GREEN CHAIR’… an industry first newspaper publication dedicated to showcasing and promoting the positive impacts Sustainable Salons Australia activities. The duo educated media about the sustainable makeup of Pureology’s thoughtful packaging which is 100% recyclable and made up of 50% post-consumer recycled materials.