Good news for those of the sartorial propensity.. Fashion Month is officially herrrrrre. Kicking off with NYC’s ever-trend-savvy contingent, the crazy/cool style crowd – think models, designers and hairstylists (oh-my) – have come out to play, signalling the start of FW18’s seasonal festivities. We’re ready.
JEREMY SCOTT X EUGENE SOULEIMAN FOR WELLA & GHD
All of our coloured fantasies came to life at Jeremy Scott FW18, as the master himself, Eugene Souleiman led a Wella + ghd strong hair team in styling these blunt, bob wigs in a range of saccharine hues. Candy anyone?
“The aim today is to get the hair to look as glossy and sharp as possible, almost fake looking. There’s a strong synthetic feeling running through Jeremy’s collection and we are taking that and very much running with it.”
“When perfection becomes more than perfection it becomes unreal.” – Eugene Souleiman
Image via: ghd
ALEXANDER WANG X GUIDO PALAU FOR REDKEN
This just in.. not only are scrunchies and ribbons again making the rounds, but so too is the trusty Banana Clip, as observed at Alexander Wang FW18.
“This is Alexander Wang’s take on the 80’s power woman, when we first saw female empowerment in the office. The hair is sort of an ironic take on that power woman with the inclusion of the custom-made Alexander Wang silver banana clips.”
“It feels young, with a slight irony to it. The shine and hold from Redken Forceful 23 hairspray gives it a strong and chic vibe.” – Guido Palau
Image via: instagram.com/alexanderwangny
CINQ A SEPT X KIEN HOANG FOR ORIBE
This season’s Cinq à Sept offering delivered youthful textures, playful femininity and easy-wearing takes on elegant staples. To complement the brands’ signature romanticism, Oribe Director of Training and Content, Kien Hoang, sought to embrace each models’ natural hair texture, styling effortless waves alongside demure detailing, for a soft, whimsical feel.
Hair was first prepped using Oribe’s Foundation Mist, Supershine Light Moisturizing Cream and Grandiose Hair Plumping Mousse for texture, and curled in alternate directions to create an undone, relaxed look. Oribe’s Swept Up Volume Powder Spray was next dusted over tresses for a matte finish, before 2-inch crown side sections were loosely twisted, and pinned above the ears. Très Jolie.
Images by: Theodoros Chliapas
ALICE MCCALL X KEIRAN STREET FOR WELLA
Queens of whimsy Alice McCall once again dropped the goods for their NYFW debut, offering everything from art nouveau florals to glistening ruched tulle. Think chic femininity meets 80’s bourgeois power dressing – with a touch of rock and roll glam.
On hand to style models’ aptly femme tresses was none other than guest artist for Wella Professionals Keiran Street: “This look is all about silent texture. The Alice girl is a cool, uncomplicated woman. She is strong with a rock and roll edge – her vibe is effortless.”
“We wanted to create something feminine, yet edgy – and achieved the look through loose, large and thick waves rested upon strong shoulders and plunging necklines.”
Image via: Wella Professionals
ZIMMERMAN X RENYA XYDIS FOR WELLA
Show me a girl who hasn’t swooned over Zimmerman’s luxe version of modern femininity.
In adhering to the brand’s signature sensuality, this season’s offering – titled ‘Unbridled’ – drew cues from the Victorian era, presenting a womanly muse who finds freedom in her oppressive surroundings (how fitting).
Hair Goddess Renya Xydis was the lady tasked with curating models’ manes, accenting loose, tousled lengths with a lived-in fishbraid and elegant black ribbon.
Image via: instagram.com/valonzhaircutters
ADAM SELMAN X JAMES PECIS FOR ORIBE
Adam Selman’s NYFW entry was a nostalgia-tinged jaunt down memory lane, with the designer reviving 80’s rockstar glam for FW18. Think: uber reflective patent leather, statement prints, and an eclectic palette of colours and textures.
To complement the show’s vibrant styling, Oribe Global Ambassador James Pecis channeled country crooner Willie Nelson, transforming each model into a suitably ‘rock n’ roll roadie’.
Image by: Maria Valentino
ANNA SUI X GARREN FOR R+CO
Enter ‘Beloved’, Anna Sui’s floral-friendly FW18 sojourn: one part free-spirited hippie-child, two parts coloured dreamworld, with a dash of boho rebellion for good measure.
In keeping with this season’s ‘back to the 80’s’ furor, Co-Founder of R+Co Garren revived the iconic Mudd Club flip (à la peroxide Madonna) transporting the mod millennial set to undergrounds bygone.
“We’re taking the hair and bringing it into an 80’s world where it has lots of texture at the scalp and on the top. And then once we’ve built the texture, we gave some girls bangs by bringing the fringe across the forehead.” – Garren
For anyone needing further convincing, here’s a shot of Cindy Crawford’s offspring sporting the flip. This. Is. Everything.
Image via: instagram.com/randcohair