ELEVEN Australia has revealed their new campaign, ‘One Girl, Eleven Looks’- a colourful showcase of eleven unique hairstyles on one model. ELEVEN Australia co-creative director and three-time Australian Hairdresser of the Year, Joey scandizzo, found that his clients assume they can only change their style with a haircut. Few consider the endless possibilities mixing up styling products can have on transforming their look.
Together with ELEVEN Australia co-creative director and Australian Photographer of the Year, Andrew O’Toole and AHFA Make-up Artist of the Year, Kylie O’Toole, the team brought the campaign to life with ELEVEN Australia model and emerging ‘it-girl’, Chantelle Price.
Using only ELEVEN Australia products, the team created eleven unique looks. Voluminous waves, sleek and short, textured and choppy to silky smooth – Scandizzo transformed Price’s entire look in each shot. The campaign aims to show how changing the hair can transform a woman’s image, giving her the confidence to get the look she has always wanted. Said Joey Scandizzo, “The campaign demonstrates that you can create so many looks using the one product range, as it suits every style, every look and every hair type – there really is something for everyone.” “For me, each image in this campaign represents strength and confidence. Anyone can transform and have fun with their look. You just need confidence and the right products,” said Kylie O’Toole.
ELEVEN Australia is stocked in 800 salons throughout Australia and New Zealand. the campaign will be seen nationally from May.