To coincide with this year’s MBFWA, the team at Revlon Professional partnered with Adilla Collab salon to host influencers and beauty media at an exclusive Style Bar.

There’s nothing quite like Fashion Week to bring out the style pack, and this year Revlon Professional and Adilla Collab made sure tresses were covered, setting up a MBFWA adjacent Style Bar inside Adilla’s Double Bay salon.

A stylish troupe of influencers, beauty editors and celebrities alike were invited to ‘pop in’ to the salon for a bespoke hair experience before setting off for the week’s shows.

Pop royalty Lisa and Jess Origliasso of The Veronicas were styled with three different looks across Wednesday and Thursday, with Adilla’s stylists Frankie and Rhiannon ensuring hair was aptly edgy and editorial.

The pair’s go-to looks included punk braids, quirky topknots and a Harajuku-girl inspired up do that was at once avant-garde yet super playful.

Beauty editors were treated to a holistic Revlon experience, enjoying luxury basin treatments and temporary fashion colours with Nutri-Colour Crème.

Revlon Style Masters versatile product suite was used for all clients, creating both a foundation and finish that could stand the test of MBFWA mayhem.

A new and exciting venture, the joint initiative illustrates a profound shift in the landscape of such events as Fashion Week and accompanying activations, highlighting the importance of leveraging social media reach and digital strategy for Hair and Beauty brands.


Images via Geoff Zhang // @gzeepix