Pureology Australia continues their ‘Beauty with Meaning’ initiative with four new ambassadors and a package refresh to kick off 2022.

Long-time leaders in the luxury clean beauty space, Pureology has continued to support the professional while saluting modern beauty ideals with raw authenticity across people and product alike.

In 2022, the brand welcomes four new ambassadors to the fold: Lisa Messenger, Kat John, Brooke Perry and Professional ambassador, Gabrielle Rocuzzo. The collective, hand selected for their likeminded values and dedication to conscious beauty, each represent a unique Pureology brand pillar (pure performance, pure intentions and pure luxury), and recently joined in Byron Bay to take part in the latest Pure Origins campaign.

Located in Byron Bay’s iconic Belongil Beach, the crew made the most of the quintessentially Australian setting, capturing each personality in an iconic beachside abode before heroing a late summer sunset. Each ambassador was styled to suit their personal aesthetic, and hair an extension of their natural with the support of Pureology conditioning, setting and texturising formulas. The grand reveal of Lisa Messenger’s bold transformation from long brunette to chic, blonde bob was unveiled on the day and made a strong statement around the brand’s superior colour care.

“I am thrilled to work with [a brand] who are aligned with my personal mission. Over the year you will see lots of fun hair content, but also a lot more into the wonderful core values that Pureology and I share.” Said Lisa Messenger of the partnership.

M DIVISION are proud to have aligned on the campaign, producing and capturing the fresh asset suite of stills and motion.

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