Cult hair brand Moroccanoil are joining forces with the Women’s Tennis Association (WTA), to develop the sports organization’s ‘Inspired by Women’ platform.

The collaboration also sees Moroccanoil sign on as the WTA’s exclusive hair care sponsor, across their 2019 season.

More than just a campaign, ‘Inspired by Women’ was devised with the intention to celebrate, inspire and empower women around the world – a feat that more than befits the current zeitgeist.

First launched in 2014, the project encompasses a series of short films entitled INSPIRED, that will each afford WTA’s athletes a global platform to highlight their philanthropic initiatives and community support efforts.

First up, a glimpse into pro tennis player Madison Keys’ FearlesslyGiRL initiative, an internationally recognised anti-bullying organisation that encourages a kinder, more supportive environment among young girl.

The collaborative series will continue across the global tennis season, heroing an inspired selection of players and stories that are creating a positive impact.

“Our INSPIRED BY WOMEN™ platform is so much more than a campaign for us—it’s a lifelong project to celebrate, inspire and empower women around the world,” Moroccanoil Co-founder Carmen Tal said of the project.

“We are thrilled to celebrate the next chapter of INSPIRED and announce this new partnership with an organization who shares our vision so profoundly. Someone who embodies what it means to inspire by example is legendary founder of the WTA, Billie Jean King.”

“By creating the WTA and advocating for equality, she revolutionized the world of women’s sports so it is only fitting that we turn to a partner that truly epitomizes what strength, passion and determination can achieve.”

“We are so very happy to announce this perfect match between Moroccanoil and the WTA,” continued WTA President, Micky Lawler. “There is a remarkable life story behind each of the WTA’s extraordinary athletes that cannot be told in match wins or record titles.”

“The INSPIRED series is a creative and positive platform for both Moroccanoil and the WTA to share how our champions channel their passion off-court into making a difference and blazing new trails.”

Partake in the conversation: share your story using the #InspiredByWomen hashtag. For more information, on the campaign, visit InspiredByWomen.com.

Visit: www.moroccanoil.com/au/