We know that Christmas is the busiest time of year for salons, and also their biggest retail opportunity, which is particularly important as the industry is recovering from the impact of lockdowns and social distancing restrictions.
ghd ANZ Managing Director, Ludovic Dellazzeri
ghd ANZ has announced their biggest marketing campaign to date, returning to television and in support of salons this Christmas.
Nothing spells Christmas like a ghd limited-edition, and in 2020 (despite all its challenges), the brand has risen to the occasion like never before, and with true, ghd glam.
Classified the brand’s biggest marketing campaign, ever, the Wish Upon a Star story celebrates this joyous time of year with partners and consumers alike – an unmatched level of investment elevating a screen near you and including TV, digital and social streams.
Always with the professional in mind, the 360-degree campaign is designed to support trade in what has been a tough 12 months, simultaneously inspiring consumers to step out with the confidence of a good hair day, every day.
“We know that Christmas is the busiest time of year for salons, and also their biggest retail opportunity, which is particularly important as the industry is recovering from the impact of lockdowns and social distancing restrictions,” says ghd ANZ Managing Director, Ludovic Dellazzeri.
“We wanted to show our support to our partners by raising awareness and directing consumers into salons, so are investing to a level never-before-seen in the ANZ hair industry, including returning to television for the first time in 10 years.”
Keep an eye out across free-to-air and pay TV for one of 3,500 times ghd will feature in the lead up to Christmas. The TV campaign will further amplify the brand’s digital and influencer activity, flexing partnership with over 400 of ANZ’s leading hair, beauty, fashion and lifestyle influencers. Essentially, the industry’s most comprehensive, ANZ social media campaign with an estimated 122.5 million views (by women alone).
The message? Give Like a Queen, Live Like a Queen this holiday. Irridescent pearl and a pop of gold coats ghd’s most loved tools including the helios, platinum + and professional styler – packaged just as perfectly, with a flush of royal blue for true queen moments. The Deluxe Set includes the helios and platinum+ for those who have been particularly good this year – the luxe aspect further qualified in a hard, travel-ready case with gold zipper and sweet, embossed stars.
As always, a well-considered and ever creative execution by our friends at ghd. Because now, more than ever, everyone deserves a good hair day.
To learn more about the collection, visit ghdhair.com/au