In 2021, we want to imagine what the next 20 years of good hair days might look like, and set the tone for the industry both now and for the years ahead. That means more collaborations, more product innovation and new heights of luxury indulgence.
ghd ANZ Managing Director, Ludovic Dellazzeri
Cult heat styling brand, ghd celebrates their 20th anniversary in 2021.
Think about your hair regime 20 years ago? For us, it was torture by way of a big, clunky, straightener with little to no regard for hair condition and just one, straight result. Limiting, frizz inducing, slow styling.
Then in 2001, like a gift from the hair gods, ghd arrived with its multiple styling capacity, passion for the professional and promise to invest in the greatest technology for the best results. The name was pure genius, too. And women of the world rejoiced in unison, no longer tied down by the ugly rearing of a bad hair day. Only good hair days (well mostly, anyway) ensued as beauty welcomed its new Queen of heat styling. ghd had officially changed our lives forever.
Fast forward to 2021, and we have welcomed too many limited-edition exteriors to count, a strong tie with the NBCF, industry acclaimed hair dryers, brushes, wet stylers, radical runway moments, and just recently one of the biggest Christmas campaigns, ever (hello prime time TV).
Trusted worldwide and with 300 beauty awards to boast, ghd sells 2 million stylers annually with 5 iconic products sold every minute. Impressive.
“ghd has always been on the forefront of hair, whether it’s new innovations to empower women and stylists, or setting runway trends at fashion weeks across the globe,” said ghd ANZ Managing Director, Ludovic Dellazzeri of the brand’s 20th anniversary.
“In 2021, we want to imagine what the next 20 years of good hair days might look like, and set the tone for the industry both now and for the years ahead. That means more collaborations, more product innovation and new heights of luxury indulgence.”
“Most importantly, we want to celebrate with our industry partners and consumers who have been with us on this journey over the past 20 years – excite and empower them to continue creating good hair days,” he said.
CONGRATULATIONS GHD! We can’t for the show. Tune in at @ghdhair_anz