NEWS: ANNOUNCING DYSON AS THE AHFA 2020 MAJOR PARTNER

Setting the bar higher year on year, the Australian Hair Fashion Awards reaffirms its position as the largest and most successful independent hairdressing awards program in Australia; drawing together the worlds of hair and fashion in celebration of the industry’s best and brightest talent.

With innovation, excellence and boundary-pushing creativity persevering as our key brand pillars, it was imperative that we align ourselves with a company that represents these tenets in every facet of their operations. As such, we are beyond thrilled to announce that that global technology leaders Dyson will be joining us for a second year running as the Australian Hair Fashion Awards 2020 Major Partner.

Refusing to accept the status quo, Dyson are the world authority on design and engineering, turning each new category on its head with a growing portfolio of iconic reinventions that work, perform and look very different. With its award-winning beauty technologies, Dyson set the standard for the industry as pioneers of creative innovation, solving the problems others had previously ignored.

Dyson made its stellar debut into the hair styling arena with its ground-breaking Dyson Supersonic™ hair dryer and Dyson Supersonic™ hair dryer professional edition; re-engineered for the needs of professional stylists. Creating waves in both the professional and consumer markets, Dyson again captivated the hair industry with the 2018 launch of the game-changing Dyson Airwrap™ styler.

Research remains at the heart and soul of all that Dyson produces. Dedicated to understanding hair science with state-of-the-art hair laboratories and a dedicated team of hair scientists and engineers. Dyson goes above and beyond to understand hair from root to tip, delivering ground-breaking hair styling solutions for all hair types and catering to the needs of professionals and clients alike.

AHFA Creative Director David Mannah says, “We are thrilled to welcome back Dyson as our Major Partners for a second year. We at M Division never take for granted how special it is to align with super brands such as Dyson. To have their support and belief in the Australian Hair Fashion Awards speaks volumes to our team and more importantly our industry.”

He continues, “We could not be more proud to align ourselves with Dyson as they continue to prove themselves as an invaluable asset to the hairdressing world through their innovations and passion to improve the functionality and performance for hairdressers and salon owners worldwide.”

Following on from the success of the AHFA 2019 Awards Gala, 2020 will see the creatives, the visionaries and the supreme talents of our incredible industry honoured for their work. The Australian Hair Fashion Awards continues to reign supreme as the hottest-ticket-in-town with its high calibre photographic entries and influential international judges.

For more information on the AHFAs visit australianhairfashionawards.com. Follow us @aushairfashionawards #ahfa20 // For more information on Dyson’s latest range of machines, visit Dyson.com.au or follow @dysonhair #dysonprohair #dysonhair. For exclusive stylist pricing available on the Dyson Supersonic™ hair dryer professional edition, visit dyson.com.au/supersonic-professional-signup.

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