Kicking off Saturday 8th February, The Show Sydney is a not-to-be-missed weekend beauty destination… showcasing the very best in makeup, hair and well-being from across the globe. We kid you not.

Trial new products and receive event-only discounts on your favourite professional brands (yay), gain expert advice, inspiration and knowledge via a series of intimate masterclasses (with some of the industry’s most revered figures) and mingle with other beauty lovers inside The Show Sydney’s premium champagne bar. All this… across two amazing days.

To celebrate the inaugural instalment, we’re offering THE JOURNAL readers an exclusive 30% discount on entry and masterclasses. Simply use code TJM30 at checkout to redeem your offer. (Offer valid until 11.59pm Friday 7th February). Keen to learn more? Read on for six of our top reasons to visit The Show Sydney this weekend. We’ll see you there.

Exclusive Discounts: All brands exhibiting at The Show Sydney will be offering ticket holders the chance to receive exclusive event-only discounts of up to an amazing 40% the RRP (wowza!). The perfect chance to stock up on your faves, or road test new goodies… for a head start on shopping, click through to view the full brand roster.

Hands on experience: Brands including Real Techniques, 1000 Hour, Formawell Beauty X Kendall Jenner, DoTerra, Temptu, Silk Oil Of Morocco, CR Luxury Cosmetics, Sydney College of Hair & Beauty, Egyptian Beauty, Global Body Paint, Renee Touma Makeup, CJP Beauty Inglot, and Mermade Hair will all be offering hands on experiences with experts, teaching you how to get the most out each product.

Expert Key Note Speakers: All General Admission ticket holders will be able to catch a lineup of industry experts – live and in full colour – over the course of two days. Hosted by Media Personality Shelly Horton, headliners will include Natalie Anne, Mia Connor, Sally Obermeder, Dr Ginni, Darren Jinks, Brian Sipe, Nicole ‘Pinky’ Thompson and Rachel Montgomery. Does it get much better?

Up Close and Personal Masterclasses: Limited spaces are still available for masterclasses with international and local experts. Think: Mia Connor, Lorna Evans, Chereine Waddell, Jenny Roberts, Natalie Anne, Chantel Rahme, Julie Tattam, Sarah Laidlaw, Penny Antuar and Melissa Gigliotti. Yes please.

The Champagne Bar: Event-goers can also enjoy access to a The Show Sydney’s onsite champagne bar – with a LUXit Beauty & Wellness Bar nearby to provide complimentary express seated massages and hair and makeup touch-ups.

Lucky door prize: Ticket holders can also go into the draw to win this year’s lucky door prize, comprising an exclusive goodie bag (valued at over $500) and an education pass offering complementary access to two masterclasses over the weekend (subject to availability). 

To be in with a chance, simply purchase your The Show Sydney entry ticket, follow @theshowsydney on Instagram and sign up to The Show Sydney’s database. Winners will be announced this Friday 7th February at 11am.

So… what are you waiting for? Click through to secure your spot now!