NEWS: Six Underground Media x Mia De Vries Launch 2021 Hairdresser Diary

A new 2021 diary, just for hairdressers, has finally launched.

Mia De Vries of salon and education success story, The Secret Fox/The Fox and the Hair has joined forces with social media and PR expert, Hayley Mears of Six Underground Media to create a 2021 diary for hairdressers of all mind and skillsets.

Titled 2021 Salon Strategy Diary. Unbothered, Moisturised, In My Lane, Well-Hydrated, Flourishing … (now that’s one way to sell copies!), the extensive diary has everything a salon owner or hairdresser needs to really drive their business forward, keep goals on track and inspiration running high. And apparently, it’s exactly what you’ve all been waiting for, with the diary selling out (twice!) in the space of 48 hours.

260 pages lined with invaluable tools, tips, tricks and hacks essentially derived from years of challenges, triumphs and importantly, learnings by Mia and Hayley combined – together, covering all possible business and profile building potential.

Here’s what you’ll find …

  • A cohesive space to write your goals and break them down into monthly achievements
  • Record all your important hair dates and deadlines to make sure you never miss a hair event, education booking or product launch
  • Plan out your marketing month by month and pair the timeline with the upcoming holidays and sales activations
  • Create a positive vision by working through a gratitude list and check-in with the weekly mantras as regular motivators
  • Write an education plan for your business and track what you’re doing using the education templates
  • Create a vision board and find a place to jot down all your creative concepts and ideas in the one place
  • Be guided by the monthly lists of holidays and events that make your social content unique
  • Create salon admin schedules, cleaning lists, turnover forecasts, savings trackers, retail goals and salon shopping lists
  • The meeting planner is an incredible tool to record your staff meetings and itemise your talking points
  • There’s also a heap of social media concepts for you to execute and guide you through the times when you’re fresh out of content
  • The project planner can be used from anything from a PR launch to a salon renovation. There are also pages to help you plan a photoshoot or a launch party.
  • Wellness and self-care is a huge part of our focus for 2021, so you’ll find some great tools to make sure you invest in your physical and mental health.

For further information and get your head start on 2021, hit here.