Modern grooming with a nostalgic twist.
Introducing 18.21 Man Made: a new range of men’s care and grooming products, inspired by the bootlegging traditions of America’s prohibition era.
Since launching to market, wholesalers Beautopia have firmly established themselves as leaders in the Australian retail arena, carrying an extensive portfolio of hair and beauty products sourced from countless premium brands.
Their newest addition is of course no exception. Enter 18.21 Man Made: a new (and sartorially sound) range of men’s care and grooming products that capture the quietly extravagant zeitgeist of 1920’s prohibition. And stylishly so.
Culminating a string of hero care, grooming and body products, 18.21 Man Made reps a new breed of millennial gentleman: classic, confident and humbly self assured; one that takes an unabashed pride in his own self care and grooming.
Each blend in the brand’s reserve is ‘infused with good will’, choice ingredients and an aromatic tobacco scent; a time-tested blend ‘guaranteed to elevate a gentleman’s grooming experience’… whilst enlivening their cabinet, for that matter.
Originating from regional Texas, 18.21 Man Made is the brainchild of three self proclaimed gents, each of whom share a penchant for making premium, uncommon goods that gentlemen take pride in.
Inspired by the bootlegging traditions of the American prohibition era, founders Angel del Solar, Aston LaFon and David del Solar set about ‘bootlegging’ their own custom blends, for the modern gentleman who takes pride in grooming.
To celebrate 18.21 Man Made’s Australian launch, Beautopia hosted an assemblage of media, influencers and industry personnel for an evening of introductions, inside Sydney’s Edinburgh Castle Hotel.
Guests were treated to a spirited (ha!) whiskey tasting session, pop-up Bootleg Salon, and appearance by the brand’s in-house Product Educator Gaetano Zammit.
Man made and man approved. We’ll take ours neat, thanks.