With the C/MEO girl, we really wanted their hair to be very individual to each person. Today I wanted to explore and celebrate what I think are the two biggest hair trends right now which are the art of of the individual and self acceptance.
Renowned for their cool, modern aesthetic, C/MEO Collective once again brought chic contemporaneity to MBFWA, with a new batch of goodies prime for hasty consumption.
On hand to rep the hair sphere was none other than Haircare Creative Director and Educator Lauren McCowan, who led a team of Cloud Nine stylists in fashioning a series of bespoke hair looks for each of the show’s models.
“With the C/MEO girl, we really wanted their hair to be very individual to each person,” said Lauren. “Today I wanted to explore and celebrate what I think are the two biggest hair trends right now which are the art of of the individual and self acceptance.”
“Its all about heroing and celebrating and the hair that you have, not forcing and stretching the hair to do something it doesn’t necessarily want to do.”Curly hair was looped around curling wands to gently polish and seal, while for straight hair, irons were used to ‘paint in a wave’ and build upon natural shape and movement.
The key up-style: an effortless twisted bun perfect for next day (or the day after) hair. Hair was prepped using Eve’s salty dog salt spray and water killer dry shampoo, before being ornamented with gold KELA beads to complete the look.
“We used evo’s day of grace to hydrate and prime the hair – to balance out the canvas and give our girl the best quality hair she can have. I look at heat really differently – with Cloud Nine we use heat like a product – we’ve coated or painted the hair with heat, so if you use products to fill in the gaps in the hair’s health and used heat intelligently to seal it all in. That’s how you get the shapes you want without sacrificing the quality of the hair that you have.”
Images via Getty