With day three of Mercedes Benz Fashion Week Australia done and dusted, we’re rounding up a new set of key hair looks. Take note.


Australia’s designer darling synonymous with the ultimate party girl, Alice McCall proved all that glitters is not (always) gold in Resort 20 collection, Cosmia. Wella Professionals powered the perfect pared back poise as directed by Viviens’ editorial master, Keiren Street.

“The Alice girl we’re creating today epitomises a cool nod to the sixties, a slight teddy vibe,” starts Keiren. “Some of the girls have fringes for point of difference, and we’re working towards a bit of a sweaty finish – cool and effortless, like she’s just woken up and is on her way to a show.”

The dream texture was first created using ghd’s soft curling iron before a hit of Keiren’s favourite product, Wella EIMI Body Crafter to the back of the head for flexible control and natural movement (the stylist’s sixties-manifesting secret). Lastly, Wella EIMI Glam Mist for that “ribbony feel.”

“A great little weekend party look adaptable for everyone.”

Image: Wella


Redken’s natural born chiller, Marie Cain led hair direction for We Are Kindred’s Bohemian Heart collection; a non-descript undone feel more French than Bondi Beach.

“We’re creating hair that’s quite effortless and lived-in but the key for today is that it’s not beach hair, it’s fly-away, whispy, Stella McCartney meets Chloe hair,” Marie said. “Beautiful French girl hair that begs the question ‘is it natural or is it not?’”

Models hit the runway in fine, gingham print sets – baby blue the shade du jour – ruffled trims, subtle paisley, metallic floral capes and off shoulder crops making a soft yet striking statement for Resort 20. Hair complimented, moving with a matte finish and dreamy whisp – the perfect contrast to a glossy eyelid and complexion with shine.

Marie’s product heroes? “It’s probably no surprise that Redken Wind Blow 05 has been a hero for me today and I’m so excited to work with the new Triple Dry 15 which is part of the new texture range from Redken.”

Image: Redken


Leave it to session Queen and Creative Director, Wella Professionals Australia and New Zealand, Renya Xydis to make a refreshing break from the (come-to-be-expected) lived-in looks dominating Resort 20 Down Under. Aligning with Australian swim/resortwear label, Bondi Born, Renya delivered not one, but three looks for a tight guest list at culture icon, Totti’s, Bondi Beach.

“The Australian woman loves to travel. The hair direction for the show was very much driven by looks that women can emulate at home, we showed wet hair because she’s always out of the pool, we showed slicked back hair because it’s what she likes to do before dinner, and to top it off we’ve included editorial iterations of ponytails and buns with a nautical nod,” Renya said.

Wella Professionals EIMI Perfect Setting proved the ultimate prep, while EIMI Sculpt Force (applied with a tint brush) brought that wet appeal. EIMI Glam Mist also played an integral role, keeping the style slick and glow high. Gorgeous.

Image: Wella


For her first foray into the Redken MBFWA arena, the brand’s newest tribe member Diane Georgievski kept things soft, tousled and uber wearable, creating her signature Bondi beach waves for this season’s Mariam Seddiq resort offering.

“The inspiration behind this look was to emulate that real effortless beauty and lived-in texture,” shared Dianne. “We’re working with each models’ natural texture and layering products to create a lived-in feeling.”

“Our girl looks just as cool walking down the street as she does the runway,” Dianne continued. “It’s that real French girl, 3-4 day old hair that’s effortlessly sexy. She’s ready to put on her hottest gown and head out for the evening.”

To achieve the desired finish, Diane used the new Dry Shampoo Paste from Redken’s Dry Texture range, applying the product from roots to mid-lengths for enhanced grit and texture. “It’s that kind of chunky texture that really moves on the runway,” continued Diane.

To offset the hair’s textured finish – and amp up the show’s already sky high glam stakes – Lancome’s own makeup Queen Lara Srokowski created the ultimate Brigitte Bardot-esque, bombshell cat eye – perfect for the (not so) undercover glam girl.

Image: Getty


Featuring elongated cuffs, refined tailoring and oversized flourishes, design darling Anna Quan presented her collection inspired by the ‘Marcel Wave’ popularised in the 1920s and 30s.

Jacqueline Pidd, TIGI Head of Education Australia & New Zealand led a team of stylists in creating the creating a chic polished finish perfectly suited to the presentation held at the Carol Crawford Studio in Surry Hills.

The look was mastered by prepping and wetting hair with TIGI’s Bed Head Queen For A Day from roots to ends, before drying through with a soft off-centre part.

With diversity of texture and length amongst the models, the look was manipulated to suit the varying hair. Once the movement was created for shorter hair, it was set with pin curl clips, while a 1.5 inch tong was used to create waves through the mid lengths in longer hair.

Final touches were made by adding TIGI’s Bed Head Oh Bee Hive to create grit and texture and a spritz of Copyright Maximum Hold Spray to secure.

Image: TIGI


“The Christopher Esber woman is undone but still polished so we’ve created a soft wave that’s textured but also a little glossy. We’ve used the new Universal Balm that moisturises the hair – you can also use it on the body – and it protects hair from the heat.

If the girl has got natural movement in her hair we use Wonder Worker, which softens but still defines the shape. We’ve lightly sprayed that through and then diffuse it in with a hair net. We’ve finished with Urban Moisture that leaves an incredible gloss.” – Daren Borthwick

Image: Shu Uemura


Designer Michael Lo Sordo took guests on an ethereal journey, presenting a refined collection of 21 looks in exclusively black and white. The show highlighted his mastery of luxury tailoring and romantic minimalism, affirming the brand’s signature for alluring eveningwear.

Inspired by the collection, ghd Creative Director Richard Kavanagh crafted a wet look to complement the luxuriously fluid fabrics and unique Swarovski crystal embellishment on draped silhouettes.

“We wanted the hair to be elegant but not contrived, with a wet look reminiscent of a St Tropez night swim”, explains Richard. “The result was incredibly soft yet still very strong and powerful.”

Get The Look

  • Step 1: Using a ghd air hairdryer ($220) and ghd paddle brush ($38), directionally blow dry the hair from the front hairline back to the crown.
  • Step 2: The key to achieving the perfect wet look is to start by thoroughly saturating the root area with a nourishing hair oil. Comb the oil through the hair using the ghd tail comb ($20).
  • Step 3: Sculpt the hair back off the face using the ghd tail comb ($20), then massage the ends of the hair to create a wet look.

Image: ghd