Launching February 12th, there’s never been a better reason to look glam.
Masters of the alliance, M.A.C’s latest collaboration is with mysterious Australian musician, Sia. The pair presents ‘the unstoppable colour of Viva Glam Sia!’ and further to long lasting, vivid lip colour, continue the global fight against HIV and AIDS. Selected for her avant garde style and boundary breaking contribution to pop, Sia’s soulful songwriting is the perfect partner for a campaign designed for sufferers to be heard. To date, the M.A.C AIDS Fund has raised $470 million USD with the number set to soar with every cent of the selling price of Viva Glam Sia! going toward women, men and children living with and effected by HIV/AIDS. The sale of just one, Viva Glam Lipstick equals one rapid oral HIV test, one pair of shoes for a child orphaned by AIDS, one week of fresh fruit, vegetables and grocery essentials for a mother and child effected by AIDS and two nights in a clean, safe place for one effected resident. And this is just the beginning.