LAUNCH: REVLONISSIMO ‘INTENSE BLONDES’ BY REVLON PROFESSIONAL

Enter Revlonissimo Intense Blondes; a blonde new era for Revlon Professional.

Here’s a statistic for you: did you know 43% of women who change their natural hair colour choose to go blonde?

With our favourite blondes serving us major #hairinspo on the daily (Gigi Hadid, Blake Lively, Rose Huntington-Whitely anyone?) it’s no wonder clients the globe over are seeking lighter pastures; actualising their blonde ambition one custom hue at a time.

Enter Revlonissimo Intense Blondes; a blonde new era for Revlon Professional.

Welcoming five new and luminous shades – including natural, ash, platinum, beige and pearl – this new range of high-lift, permanent hair-colour utilises premium lightening technology; neutralising unsightly yellow tinges and toning clients’ colour, all in one step.

Formulated with such active ingredients as Hylauronic Acid and Soy Protein – to hydrate, nourish and repair strands – and boasting up to five levels of lift, each hue in the Intense Blondes suite promises beautifully striking results regardless of base shade.

Colours are brighter, texture is silkier and finish is profoundly glossier.

With its crème gel consistency and gentle formulation, Intense Blondes not only garners brilliant results, but also guarantees maximum respect for the hair condition, irrespective of the peroxide volume required for clients’ service.

Looking to intensify your colour, increase shine or neutralise your base? Look no further than Revlonissimo Intense Blondes; your new hair hero from beautiful blonding.

The blonde power, eternal, timeless and always fashionable.

Visit: http://revlonprofessional.com

*Kantar World Panel 2014-Survey of 2.123 women across 4 countries (France, Germany, Italy, United Kingdom).