CAMPAIGN: EVY PROFESSIONAL REVEAL ‘ONLY EVY’ CAMPAIGN

EVY helps to maintain the integrity of the hair and guarantees a smooth, shiny, healthy finish every time. There’s a tool for whichever style you’re in the mood for.

NATALIE ANNE, GUEST ARTIST FOR EVY PROFESSIONAL

SLEEK BLOW-OUT & TUCK

BOHO CHIC

UNDONE GLAM

POKER STRAIGHT

COOL GIRL BLOW-OUT

They’re the hot tool magnates who’ve taken the hair world by storm, and now EVY PROFESSIONAL are ushering a new style era with the release of their 18/19 campaign, ‘ONLY EVY’.

Enter ONLY EVY; a stunning portfolio of six bespoke hair looks from the team at EVY PROFESSIONAL. Designed to suit an array of tress types and textures, ONLY EVY showcases the ease in which beautiful hairstyles are made possible using the brand’s popular suite of hot tools, dryers and accessories.

Created by Guest Artist for EVY PROFESSIONAL Natalie Anne, each custom look (Sleek Blow-out & Tuck, Boho Chic, Undone Glam, Poker Straight, Cool Girl Blow-out, and Beach Chic) platforms beautiful, healthy and hydrated hair; pursuits that have informed EVY’s company ethos and product line since the brand’s inception.

“Using the EVY PROFESSIONAL range on this campaign was amazing,” enthuses Natalie. “Whether busy on set or in the salon, I’m always looking for reliable tools. EVY helps to maintain the integrity of the hair and guarantees a smooth, shiny, healthy finish every time. There’s a tool for whichever style you’re in the mood for”.

First launched in 2014, each tool in the EVY PROFESSIONAL range boasts superior hydrating technology and a patented blend of 32+ ionic minerals – sourced from remote Japan. Rather than damage hair during heating, EVY tools serve to strengthen strands through styling; infusing hair shaft with much needed moisture for increased hydration, shine and health.

“Negative ion energy works in haircare by breaking down moisture molecules into small particles that are able to penetrate hair for internal hydration,” reveals EVY PROFESSIONAL founder Tracey Bazzano-Lauretta.

“To create this ionic energy, minerals are needed. Our tools use a total of 32+ minerals – meaning MORE power to micronise, or produce a larger amount of smaller particles.”

“Hair that is internally hydrated will sit better, longer and have more shine,” Tracey continues; “I don’t think anyone can demonstrate de-frizzing and straightening curly, frizzy dry hair with no brush and not wetting of the hair. We can make the hair look straight and ironed and will always get the “WOW – OMG“ reaction; it still blows me away!”

Whether you’re after glam Hollywood waves, bombshell curls, textured beach strands or a smooth and sleek blow-dry, ONLY EVY has a look to suit your poison; allowing your individual style and personality to shine through on a daily basis. Hair is, after all, our crowning glory; the ultimate accessory and an expression of individuality.

There’s no need for artifice, fashion, makeup, or following trends; ONLY EVY is needed for you to feel empowered and beautiful.

ONLY EVY. Every time.

Visit: www.evyprofessoinal.com