LAUNCH: OMIT HEADCARE; A NEW AGE FOR HAIRCARE

Question: What happens when one award winning hair stylist, one naturopath and a doctor join force?

Answer: OMIT Headcare; an all-new, all-natural hair and scalp care range that’s not only chemical and cruelty free … it also grants you fuller, healthier and better looking hair whilst targeting a myriad of scalp concerns.

Amen to that.

Designed with the conscientious client in mind, OMIT has been formulated using 100% natural and organic ingredients; each essential oil and organic antioxidant hand selected for it’s cleansing, moisturising and hair follicle stimulating properties.

Keen to learn more? Here we chat with the brand’s Creative Director and former F.A.M.E Teamer Joe Ribera.

TJ: What’s been happening in the world of Joe Ribera?

JR: Life has been incredibly busy this past year. My business partners and I have invested an immense amount of time in the research and development of our newly launched OMIT Headcare range of hair and scalp care products.

Product development and manufacturing is certainly a different world to salon ownership and hairdressing, so it has been an incredible journey of growth and education for me this last twelve months. One that has culminated in the launch of a really exciting brand that so far has been really well received.

TJ: Tell us about the new range.

JR: OMIT Headcare is a new age of hair care; a chemical-free, all-natural, cruelty-free, hair and scalp care range, created by myself, a naturopath and doctor. 

When the hair and scalps natural microbiotais compromised, concerns such as thinning hair, dry flaky scalp, dandruff and excess head oils can occur. Though common, these conditions are largely misunderstood and mistreated. Through OMIT Headcare we intend to change this.

When you take care of your scalpand healthy, fuller looking hair will follow.

We have created a set of 5 products that are each designed to nurture the scalps natural ecosystem and help create a foundation for healthy, strong hair.

TJ: What inspired you to create Omit Headcare? 

JR: Instead of using harsh chemicals with an antibacterial approach of “killing everything”, these all-natural products OMIT the bad and leave only the good. This is where the name came from. We are OMITTING all the nasty stuff and nurturing the hair and scalp with all natural, organic ingredients only.

TJ: Where did the idea come from?

JR: Many of my clients express their concerns about hair loss, dandruff and oily hair. With so many hair companies focusing on the health of the hair alone, I found that the scalp is often overlooked. We want to offer a solution to the large numbers of people for who scalp health is the root of the problem (Pun intended!).

Most scalp care brands on the market offer clinical product solutions that contain numerous harsh chemicals. We created a safer natural alternative to scalp care without the chemicals. There are very few brands that offer natural alternatives to help combat dandruff, oily and thin hair. We want to change that.

TJ: Who is the target OMIT Headcare customer?

JR: OMIT Headcare is designed for the eco-conscious man who is mindful of what he puts onto his body and his impact on the earth.

The skin is the largest organ in the human body, absorbing anything we apply to it. Not only are chemical laden products absorbed into our blood stream but they also enter our oceans through our drains, impacting marine life and plant life.

Our products are safe, natural and treat the environment with the upmost care and respect. The OMIT man cares about all of these values.

TJ: What makes the range unique?

JR: Each microbiota-friendly product is expertly formulated to support the growth of healthy hair by rebalancing the scalps ecosystem, allowing it (and your confidence) to thrive in todays modern world.

The plant based formulas contain the highest quality natural essential oils and organic antioxidants, hand-selected for their ability to help stimulate hair at the roots and gently cleanse and moisturise to decrease excess oils and prevent dry flaky scalps and dandruff.

TJ: Talk us through the products in the range.

JR: Currently there are 5 products in the range, though we are already in research and development stage for additional lines.

HEAD SCRUB: This is certainly our hero product. It is the first of its kind on the Australian market. Ideal for guys with fades that want to keep their style fresh between barber visits.

It is a unique formula to exfoliate the scalp removing dead skin cells and product build-up creating a pathway for new healthy hair. Head Scrub supports a clean, balanced, and healthy scalp.

HEAD SPRAY: We’ve packed 3 of the best known natural hair support extracts all in the one bottle. A pre-styling treatment enriched with natural extracts to support hair growth and thicken the look of hair, whilst supporting the scalps microbiome.

Omit Head spray is a pre-styling treatment with a natural finish. Saw palmetto and Burdock root support the growth of healthy hair, whilst natural hair thickeners make your hair look fuller and increase style manageability.

HEAD POWDER: A lightweight styling powder to keep your hair looking volumous, while adding lift and texture. Head Powder is formulated with natural active agents to add structure, lift and reinforcement to every strand.

HEADCARE SHAMPOO: A plant based shampoo expertly formulated to support the growth of healthy hair by rebalancing the scalps ecosystem.

OMIT Headcare Shampoo works by stimulating the hair at the roots, decreasing excess oils and reducing the appearance of dry flaky scalps. Leaving your head feeling soothed and refreshed.

HEADCARE CONDITIONER: A plant based conditioner expertly formulated to support the growth of healthy hair by rebalancing the scalps ecosystem.

Headcare Conditioner works by stimulating the hair at the roots, decreasing excess oils and reducing the appearance of dry flaky scalps. Leaving your head feeling soothed, refreshed and hair feeling soft and manageable.

TJ: How can salons/clients purchase Omit?

JR: OMIT is available to purchase online at omitheadcare.com. Salons or Barbers interested in stocking the range can contact us via email on [email protected]

Visit: https://omitheadcare.com