Are you an extension specialist and/or stylist with a passion for transforming your clients’ hair? Boy do we have news for you.

There’s no question social media thrives off transformation videos.

(Don’t believe us? Try typing #hairtransformation into your Instagram search fields …)

In light of this flourishing domain – and a growing demand for digitally documented transformations – we’ve made an exciting addition to the Australian Hair Fashion Awards’ category portfolio.

We believe it’s high time our digitally savvy hairdressers were platformed, and in the spirit of #digitaldisruption, we’re scouting the most effectivetransformation videos in our brand spanking new category; HAIR TRANSFORMATION VIDEO OF THE YEAR.

Entrants are required to submit a 1 MINUTE video entry showcasing an appealing client transformation with the use of hair extensions.

The first HAIR TRANSFORMATION VIDEO OF THE YEAR winner will be announced at next year’s AHFA Gala evening on April 14; with 10 FINALISTS to be revealed in February 2019.

Sound like your jam? Read on to find out more.

The Judging Criteria:

Is the look achievable in Salons?

Does the transformation have consumer appeal?

Does the transformation demonstrate an up to date understanding of current trends and effective techniques?

How successful and large a contrast is the transformation?

Is the finished look styled, complete and beautiful?

Things to Consider:

All videos must be no longer  than 1 minute in length.

Any video submission may have been previously published and posted on any platform.

All video submissions must be shot in the salon chair.

Multiple entries ARE permitted. Individuals may submit more than one entry in this category.

Video entries must have been shot within the 2019 AHFA awards period.

Music is optional.

The Judging Criteria will NOT include:

The amount of likes or views the video has had on social media.

The quality or type of camera  (smart phones are more than adequate).

Written submission:

In 500 words or less, please explain (a) how your video demonstrates an up to date understanding of current trends and the use of effective and salon friendly techniques to create the desired transformation (b) your objective when creating the transformation video.

Entry fee:

$150

Visit www.aushairfashionawards.comfor more information