Proving no two strands are the same, warriors for diversity (and good hair): Evo welcome five new, curl-centric staples to their thriving product portfolio. Guaranteed to enhance curls of all types and temperaments.
Don’t believe us? Just ask Evo Creative Director (and curl connoisseur) Lauren McCowan who – frustrated with an evident lack of market diversity, set about creating a range that could cater to all curl types and textures – while providing the enhanced care and nourishment such hair types so sorely need. “The focus was to really promote and nurture curl inclusivity,” shares Lauren.
“Looking at the market for curly hair products (and having trialed basically every product myself) I was really disappointed by what was on offer,” she continues. “With so many SKUs (making things wildly confusing for stylist and client alike) I wanted to simplify the process; to limit the range to five simple products that could be used on all curly hair types: from loose waves through to tight coils.”
With natural texture among this decade’s most observed hair trends (and an ever-growing need for curl-specific hair care and education) the decision was a no-brainer for the trailblazers at Evo: create a simple range of hero care and styling products that work on an array of curly hair clients. No muss, no fuss… and certainly no false promises. As is the Evo mantra.
As with its predecessors, the range is also void of sulphates, parabens, propylene, glycol and other chemical nasties – meaning it won’t harm your hair, nor the environment.
Designed to empower, enhance and hero natural curl patterns, the Evo curl collection will have you and your clients living your very best curly-hair-lives (à la Ms McCowan) in no time. And with a mass shift towards authentic, un-filtered and inclusive beauty in the hair world and beyond… our bet is this is good news.
Keen to learn more? Check out the full product breakdown below: