For the 18th consecutive year, Fashion Week veteran KEVIN.MURPHY will return as Official Hair Partner of Melbourne Fashion Week (M/FW) 2021.
Taking place from 15 Nov – 21 Nov across a backdrop of iconic Melbourne locations, the 2021 M/FW is the first major event to take over the city post-lockdown (just in case you needed another reason to celebrate).
Across the week you will find the KEVIN.MURPHY team of session stylists hard at work creating hair for more than 250 designers across 10 runways and five pop-up runways at nine unique city locations, including the Plaza Ballroom, Royal Botanic Gardens Victoria, the MCG, Fed Square, the Cathedral Room at Queen & Collins, and Rialto Melbourne.
Of the enduring partnership with M/FW, Kevin Murphy himself speaks to shared values and the role that fashion itself plays in the KEVIN.MURPHY DNA. “Fashion is part of the DNA of KEVIN.MURPHY – it inspires our stylists and products worldwide,” he explains. “I am personally honoured to be part of an event focused on fostering adaptation to a seasonless model that supports local and advocates a more sustainable fashion cycle. An effort that goes hand in hand with the environmental choices we make as a brand.
“It’s been incredible to see M/FW adjust and adapt to how it supports local designers and retailers and still highlight the city’s love for fashion – a city that continues to play such a vital role in KEVIN.MURPHY’s global fashion outreach.”
What will the KEVIN.MURPHY team bring to the catwalk in 2021? With only a few short weeks until M/FW’s runways come to life, you won’t want to miss a moment of the magic. To follow KEVIN.MURPHY at M/FW, be sure to follow @kevin.murphy.australia and @melbfashionweek.
For more information on M/FW, visit mfw.melbourne.vic.gov.au.
Photography via Lucas Dawson.