Keune Haircosmetics Partner with Sophie Theallet for NYFW


Keune Haircosmetics have patterned with Sophie Theallet to present a wonderful show at this years NYFW. Ilham Mestour, Keune Global Creative Director shares a brief insight into the collection and how the hair was utilised to bring the looks to life.

What would you say Sophie’s show was about?

“It was all about identity and honoring the individual. It was about being the most beautiful version of yourself and celebrating diversity – ethnically, culturally, physically, you name it.”

How did the hair story compliment Sophie’s vision about celebrating the individual?

“We basically just groomed the hair. So all we did was make it more beautiful with soft hold products, like Keune’s Care Line Serum and Silkening Polish. We didn’t use any curling irons or other styling tools.”

What’s the secret behind Keune and Sophie Theallet’s successful collaboration?

“Keune and Sophie Theallet really compliment each other vision-wise. Both are all about true beauty, embracing your inner beauty and what makes you you. The show was a true collage of different beauties around the world!”

– TJ