Kérastase Introduces New Innovative Density Collection for Men



Introducing a new era in haircare innovation, Kérastase Paris has reformulated its renowned hair density collection, Densifique, to combat hair thinning experienced by men. Backed by L’Oréal Advanced Research, the new Kérastase Densifique Homme is a three-month programme, with results revealing two out of three users found their hair felt fuller and 80 per cent felt it was stronger.

Scientific research shows that the hair density requirements of men differ from women’s needs, and today Kérastase now addresses men’s hair density desires. While there are several factors that contribute to hair loss or hair thinning, the presence of testosterone has proven to play a key role.

Hair thinning is the number one concern for men, with a third concerned about hair loss by age 30, and half by age 50. Kérastase has committed to providing the same support to men as it has for women with the launch of two new Densifique Homme at-home anti-hair thinning solutions for men.

“The results seen by the Densifique collection to date are remarkable, so we are very excited to be able to provide the same quality and care to men as we have to women for years. The launch of Densifique Homme is another example of Kérastase continuing to deliver industry-leading products that meet the everyday demands of our clients and consumers,” said Kérastase National Marketing Manager, Alexandra Shadbolt.

Kérastase is delivering men the solutions they need to combat their concerns around thinning hair with a simple two- step routine that comprises the Densifique Homme cure three-month programme and thickening shampoo Bain Densité Homme. Kérastase Densifique Homme is available exclusively from Kérastase Paris consultant salons nationwide.

– TJ