Meet Jaye Edwards; the 28-year-old salon director who started an empire.

With 5 thriving salons, a cult following, and a new role as Brand Ambassador for COLOR.ME under his tool belt, Jaye Edwards reps a new breed of millennial trailblazer; dynamic, driven, and fiercely determined. (Not bad for someone under 30).

Settling in Sydney over a decade ago, the rural New South Welshman retains his regional charm – his humble temperament, and modest approach demarcating the Edwards & Co founder from many of his generational counterparts.

And the world has taken notice.

With over 84K instagram followers, a devoted client roster, and packed education schedule, Edwards and Co have fast become one of the nation’s most successful salon groups – and for good reason.

Each site is prided upon stellar service, a, fresh, modish design, and – perhaps the most refreshing achievement of all – a homely, unpretentious air; all hallmarks of Jaye’s seamless business model, and admirable work ethos.

With vision, skill, and business acumen well beyond his years, this modern Renaissance man shows no signs of slowing down.

Ladies and gentlemen, we give you, Jaye Edwards.


Words by Daniela Maroun

Header Image by Bianca Chi