Global leader in hair colour innovation Goldwell is thrilled to unveil its latest addition to the renowned Topchic line. Introducing Topchic Zero, the new permanent in-salon colour formula revolutionizes the industry by offering stylists and consumers an exceptional colour experience without compromising on sustainability.
As the demand for sustainable options and lifestyles continues to grow, Topchic Zero empowers professionals to cater to the evolving priorities of their clients. This ammonia-free and responsibly developed formula allows both stylists and consumers to embrace beautiful colour results while making environmentally conscious choices.
Goldwell National Ambassador, Alannah Read, fully supports this future-oriented approach to hair colour. She expresses her enthusiasm by saying, “Looking ahead to the future, being aligned with a brand that is passionate about their environmental footprint, whilst having a strong focus on delivering ammonia-free hair colour with incomparable results. Goldwell Topchic Zero is what I choose each and every time.”
Leveraging Goldwell’s nearly 50 years of expertise in hair colour innovation and artistry, the Topchic Zero portfolio stays true to its high-performance heritage while expanding its range of colour services. Stylists can confidently embrace this environmentally conscious solution, knowing that it meets the demands of discerning clients who prioritize sustainability without compromising the exceptional quality Goldwell is known for.
Topchic Zero, developed by colour experts for colour experts, delivers impressive features and benefits. With up to 100% reliable grey coverage, natural-looking colour results and up to 2x more shine, this vegan formula contains up to 94% naturally-derived ingredients. The 27 versatile shade options provide maximum creativity while maintaining the hair’s healthy look and feel.
Furthermore, Topchic Zero incorporates acai extract for hair breakage protection, white tea essence for intensified conditioning effects and natural moisture, and patented IntraLipid and BondPro+ Technology for maximum hair protection during the colouring process.
Beyond its exceptional formula, Topchic Zero takes responsibility for the environment. The drain-safe formula is up to 98% biodegradable, and the packaging is sustainably and responsibly sourced, made from up to 100% recycled and recyclable materials. In partnership with ClimatePartner, Topchic Zero actively contributes to efforts to slow climate change and promote sustainability by reducing carbon emissions throughout the product’s life cycle.
Goldwell continues to redefine the salon industry with its commitment to breakthrough innovations and sustainability. With its complete portfolio, advanced hairdresser education, and deep expertise, Goldwell remains a trusted brand that meets all the desires of salon stylists and clients alike.
To learn more about Goldwell and its products, visit their website at www.goldwell.com.