TECH: GHD LAUNCH DUET STYLE

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Farewell time-consuming hairstyling routines, for the hair tool heroes at ghd have done the impossible and launched DUET STYLE, the first 2-in-1 hot air styler that transforms hair from wet to styled, with no damage.* 

The idea is fairly simple, and yet the result is truly something extraordinary. Take the best of hot air drying (convection) with ghd’s expertise in heated plate smoothing technologies (conduction), and blend together to form an entirely new multi-tasking technology.

21 years of heated styling and drying expertise have enabled the scientists and engineers to achieve the impossible with their game changing AIR-FUSION™ technology, taking hair directly from wet to dry and offering up to 48 hours of unprecedented softness! 

Of this innovative tool that is sure to make some serious waves in the hair tech scene, ghd CEO Jeroen Tmmerman cites ghd’s dedication to developing technologies that tackle both professional and consumer needs. “The new ghd duet style is a revolution in tech beauty, and there is no other product globally that dries and styles at the same time, combining hot air and styling plates,”he explains of AIR-FUSION™. “The ghd R&D team have achieved the impossible.”

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ghd CTO Dr. Rob Milner credits the many years of dedicated research at the brand’s Research & Development labs for the understanding of the complex interaction that hair has with water, heat, air and styler grip. “This research has been integral for the creation of AIR-FUSION™ technology, and the breakthrough technology in duet style. Many styling routines over-dry or over-heat hair, but AIR-FUSION™ technology in duet style retains the natural moisture level of hair, providing a long lasting style without causing damage.”  

So what exactly is this  AIR-FUSION™ technology that sets the ghd DUET STYLE apart? The innovation can be broken down into five distinct elements:

AIRFLOW | The unique air filter design allows for maximum airflow to be drawn into the air styler, guaranteeing powerful performance to quickly dry and style hair with just one tool*.

INTERNAL AERODYNAMICS | That airflow is propelled by an ultra-compact brushless digital motor, delivering a precise air speed with reduced turbulence and low sound levels, for a more pleasant, refined styling experience at home or in the salon. The airflow passes through a heater to reach the optimum temperature for drying without damage, and then passes into the drying chamber.

REVOLUTIONARY DRYING & STYLING CHAMBER | Infinity sensors predict your hair’s needs to maintain an optimal low styling temperature from root to tip, meaning you experience a best-in-class drying performance whilst respecting your hair’s natural moisture, for wet to sleek styling with no damage**, no sizzling or burning smell, just unprecedented beautiful and soft hair results, for up to 48h.*

SMART STYLING PLATES | Infinity sensors predict your hair’s needs to maintain an optimal low styling temperature from root to tip, meaning you experience a best-in-class drying performance whilst respecting your hair’s natural moisture, for wet to sleek styling with no damage**, no sizzling or burning smell, just unprecedented beautiful and soft hair results, for up to 48h.*

EXPERTLY ANGLES ROOT-DRYING VENTS | Concentrated airflow inside the chamber is directed outwards through expertly designed, angled root drying vents, at an even lower temperature, ensuring a comfortable yet optimal root drying performance, with no extreme heat.

*No thermal hair damage detected after four passes in wt to style mode vs naturally dried hair.

With DUET STYLE (RRP AUD $595), ghd have achieved the impossible through incredible technology and one game-changing tool. 

For more information, visit ghdhair.com/au/.

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