Italian fashion icon Chiara Ferragni has today been announced as ghd’s newly appointed International Brand Ambassador and will represent the luxury professional styling tool brand globally.

This marks the first time that a digital celebrity has been appointed ghd International Brand Ambassador, and coincides with the brand’s 20th anniversary. 

The elevated position will see Chiara become the face (and hair) for the brand marking the alignment one of the global industry’s most iconic for 2021 so far.

“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year. She is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers,” said ghd CEO Jeroen Temmerman.

ghd CMO Montse Passolas echoes this sentiment. “Chiara Ferragni is an entrepreneur with an undeniable spirit, attitude and unique sense of style. She perfectly embodies the essence and energy of ghd and was a natural choice to become the first digital International Brand Ambassador.”

A long-time fan of the illustrious brand, Chiara lists her hair as a pivotal element to her coveted look and is thrilled at the appointment. “It’s so much more than an accessory – hair inspires my look and completes it,” she says. 

“Using ghd tools gives me confidence and creativity with my hair without the damage of extreme heat.” 

The perfect appointment to an iconic brand, and if we can be certain of one thing, it’s that there is many a good hair day in our futures with this announcement.