Let’s be honest. The 90’s revival isn’t going anywhere soon. From the music to the fashion to old paparazzi pics of our favourite celebrities in their heyday, 90’s nostalgia has some serious staying power.
With this in mind, the trendsetters over at TIGI are thrilled to announce the relaunch of their cult Bed Head range of products in celebration of their 25th birthday. Rocking a fresh new look and a great deal of innovation, it’s an exciting announcement for 90’s aficionados everywhere and a welcome blast from the styling past.
“When it comes to hair, we believe everyone should have the freedom to be experimental,” says TIGI, Bed Head co-founder and International Creative Director Anthony Mascolo. “Whatever your hair type, whatever your style, Bed Head wants you to express your creativity with products created to inspire and assist you to reach your hair goals.”
Taking the spirit of what made the original Bed Head range such an iconic part of any true trendsetter’s routine, TIGI have taken modern technology into consideration and redeveloped product formulations so as to ensure you can achieve the 90’s look with modern day product capabilities.
In addition the relaunched range are proud to announce that sustainability is a key consideration with the products housed in recyclable bottles, made with 50% PCR across the wash & care range and completely recyclable pumps.
Welcome back Bed Head, and happy birthday to a true 90’s kid!
“Whatever your hair type, whatever your style, Bed Head wants you to express your creativity with products created to inspire and assist you to reach your hair goals.”