Performance is a fundamental asset for Moncler. I took the brief as a challenge. Moncler Genius puts the consumer first: it is the infinite ways things can be worn and interpreted that make the difference.
Sandro Mandrino
Italian design house Moncler have unveiled the next chapter in their coveted Genius Series: 3 Grenoble by Sandro Mandrino.
Described as a quirky dialogue between seemingly non-matching worlds, Moncler 3 Grenoble references the brand’s mountaineering roots, reimagining skiwear (with sartorial finesse) while retaining the technical practicality that has come to characterise the Moncler moniker.
A multi-hued pastiche of textures, element-resistant fabrics and eye-catching, signature details (think: tie-dye patterns, psychedelic prints and floral motifs) 3 Grenoble was devised with festival-goers front of mind; an artful homage to 60s/70s counterculture, with a touch of millennial aplomb.
The man behind this season’s (aptly alpine) instalment? Signore Sandro Mandrino who, among other fashionable forays, has honed his unique vision, design chops and penchant for luxury sportswear for close to a decade as Moncler Grenoble’s head of design.
For his latest collection, Mandrino has channeled a spirit of youthful optimism, melding elements of hippy-era flower power and quasi-space-age renderings with seamless design-work and luxury tailoring. Picture the most stylish moon walker you’ve ever encountered.
The result?
An unexpected balance of otherwise juxtaposing aesthetics, elevating skiwear to new and unprecedented levels of cool practicality. “Performance is fundamental for Moncler,” says Mandrino. “It is the infinite ways things can be worn and interpreted that make the difference.”
To infinity and beyond.
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Shop Grenoble in store at Moncler Sydney Westfield and Melbourne Chadstone. For more information, visit: www.moncler.com.