For today’s show, it’s all about bringing European couture to the runway in order to match the look of the collections. We’ve really upped the ante!
Last night, iconic department chain David Jones presented their Autumn/Winter ’18 collections, inside a whimsically transformed Australian Technology park.
Titled ‘Take the Leap’, this season’s offering challenges the boundaries of personal style, inviting consumers to break through their reservations and leap into new realms of fashion. Informed by ‘incredible ideas’, the collections boast standout pieces, bold trends, and clever upgrades on simple classics.
“The autumn winter season is all about finding different ways of expressing yourself,” revealed David Jones’ Managing Director of Clothing and General Merchandise, David Collins. “We’re asking people to push their boundaries and take the leap in a new direction.”
Headlined by model-of-the-moment Jordan Barrett, David Jones Ambassador Jessica Gomes, and new recruit Victoria Lee, a refreshingly diverse cast of male and female models debuted the chain’s latest roster of seasonal garments.
On the local bill for 2018, were favourites Dion Lee, Ginger & Smart, Aje, and Alice McCall, while Balmain, Macgraw, and Cameo rounded up the brand strong international contingent. Staple brands Zimmerman, Carla Zampatti, Camilla and Rachel Gilbert will continue to offer exclusive stock in David Jones stores nationwide.
Leading the evening’s hair direction was Aveda Creative Director for David Jones Terri Robertson-Kirkwood, who guided Aveda’s National Style Team in creating a strong, boundary pushing look that maintained David Jones’ signature elegance.
“The brief from David Jones was: a strong woman, who pushes herself outside her comfort zone,” said Terri. “After seeing the collections (they’re such a riot!) I wanted to give the David Jones girl something she could do herself; something with a couture feel.”
Drawing cues from Couture Week, Terri fashioned a look that channelled this season’s most prevalent trends; “I’d been researching the couture shows in Europe, and noticed everything was quite tight on the face, with volume in one [specific] area. For this look, we’ve kept things tight on the face and nape of the neck, and allowed for volume [at the back of the head].”
“We’ve got this really lovely juxtaposition between the clean and the undone. The black ruffle elastic gives the look an architectural finish, which once again juxtaposes the soft feminine texture of the hair. For today’s show, it’s all about bringing European couture to the runway, in order to match the look of the collections. We’ve really upped the ante!”
“Most people believe that a couture hair look can’t relate to them, but it can all be transformed. The look is very wearable; it looks as good on a couture runway as it does on a girl on the street. We’re working with the individual (which is a big thing on recent runways), so you’ll [also] see some girls with enhanced variations [of their natural look].”
Terri’s pick for this season’s hottest trends? “Hair Adornments! They’re everywhere! Whether you’re putting a band, binding, or jewels in your hair, or wrapping a scarf or ribbon around your tied up ponytail – it’s all about adornment. We’ve also seen a lot of volume – though it’s not just about big hair – it’s really about creating volume in one specific area.”
To create a volumous foundation, Terri’s advises spraying roots with Aveda’s Advanced Revitalizer, before brushing through with a paddle brush. Next, spritz hairline adjacent sections with Aveda’s Thickening Tonic before lightly blow-drying through for root lift and natural texture. Flyaways can be eliminated by applying a small amount of Aveda’s Smooth Infusion Nourishing Styling Crème to troublesome strands.
Create a central part and spritz with Aveda’s Texture Tonic (a great alternative to salt spray) before loosely collecting hair together and securing into a low ponytail. (Hairline hair should be left to cover the ears). Next, wrap hair around elastic and secure with a pin, before tying a second elastic towards the ponytail’s end.
Tease hair between elastics, before securing the ribbon onto the ponytail. Using Texture Tonic again, spritz liberally before loosening ponytail hair with fingers. To finish, tuck remaining strands behind the ears so that volume is away from the face. Finally spritz with Aveda’s Air Control for long lasting hold.
For more information on the products mentioned, visit www.aveda.com.au
Words by Daniela Maroun