Following the local launch of their targeted Best Blonde range, Pureology have teed up with online beauty distributors Adore Beauty for an exclusive influencer event.
The event saw a hand picked selection of Melbourne based blondes – including Shontina Rose, Annaleise Gann and Brooke McAuley – gather for a day of bliss with Pureology Australia Ambassador Chad Wijayatilake.
Over the day’s course, Chad worked alongside each influencer to create a bespoke hair experience using products from the Best Blonde range.
Following the tailored sessions, Chad went on to outline the key benefits of Pureology’s product portfolio, detailing its highly concentrated vegan formulas, sustainable packaging and longstanding alignment with Ovarian Cancer Australia.
“It was such a wonderful day, working with some incredible talent,” said Chad. “The girls were genuinely excited to experience Pureology and loved the efficacy and sustainability the brand offers, sharpening up the dull blonde in time for summer!”
Developed for the brand’s blonde contingent, Pureology’s Best Blonde range includes a targeted Strength Cure Shampoo, Conditioner and Miracle Filler Treatment.
Each product in the range has been created to address the needs of blonde and/or damage prone hair, which can often become brittle through the lightening process.
Pureology Best Blonde combines the brand’s signature strengthening formulas with a purple pigmented, super-strengthening system that protects lightened hair of all shades from brass, breakage, split ends and dryness.
#LiveYourBestBlonde this summer with Pureology. We know you want to.