To celebrate the launch of their anti-aging haircare line, Alterna hosted beauty and trade media onboard the Clearview Glass Boat Cruise.
Distributed in Australia by Schwarzkopf Professional, the luxury range boasts a unique hero ingredient: caviar. Each product in the care line serves to restore, repair and protect strands, offering premium results for each and every client.
The theme of the night was ‘Indulgence’, and this was clear upon arrival. Guests were invited to the top deck to sip on Moët and Caviar Martinis whilst watching Sydney Harbour come alive with fireworks; a magical ambience.
Guests were next officially welcomed over a decadent dinner by David Hahn, General Manager of Schwarzkopf Professional and Alterna ANZ, who presented the innovative brand campaign to event-goers.
This was followed by a magnificent Caviar tasting experience where guests – led by Patrick Fitzpatrick, Education Manager for Alterna and Josh Rea, Caviar Expert and Director of Gourmet Life – sampled some of the finest Caviar in the world; a move further showcasing the indulgence of Schwarzkopf Professional’s premium market offering.
To conclude the evening DJ Niki De Saint, accompanied on percussion by musician Vincent Sebastia, provided beats as guests danced into the night – each gifted with their own Caviar Anti-aging Restructuring Bond Repair collection.
Alterna is distributed via Schwarzkopf Professional ANZ. Exclusive to Sephora and select salon partners. For more information visit: https://alternacaviarantiaging.com