It was a weekend of education, inspiration and celebration as the TONI&GUY community
descended on Melbourne for the eagerly anticipated 2024 TONI&GUY Conference on February
11 & 12, 2024.
Over 120 salon owners, stylists and support team members gathered for the weekend designed to
build upon the already-strong connections within the nationwide TONI&GUY community, as well as
launch the new global collections for 2024 and celebrate the successes of the year prior.
Festivities kicked off on Sunday afternoon with an immersive mixology experience led by
award-winning bartender Alex Boon of Pearl Diver Cocktails & Oysters, in which Alex and
TONI&GUY Sales and CX Manager Beau Walker explored the surprising number of similarities
between hairdressing and bartending – with a specific focus on the importance of client experience
and interpreting the specific desires of the customer in your chair.
The afternoon of team building concluded with a cocktail-making competition inspired by ingredients
within the Label.M range, and got the room ready for the annual TONI&GUY Party to be held later
that night at the Morris House rooftop.
There was a strong sense of togetherness in the air at Morris House as the TONI&GUY party kicked
off in serious style, and teams mingled under the stars and danced the night away in true industry
style.
Friendships were forged between different salon tribes and new connections made at the
eagerly anticipated annual party.
Day Two saw delegates gather at Metropolis for a full day conference filled with major moments
touching on all key areas of the TONI&GUY world.
National Artistic Team Member Jack Morton
kicked things off as Conference MC and, after looking back at the major moments and achievements
of 2023, CEO Sara Langford and General Manager Marie Bombardieri introduced the 2024 theme
(Future Forward) and gave the room a look at key goals and focuses for the coming year.
“Our company truly has gone from strength to strength,” says Sara Langford of TONI&GUY’s 2023
journey. “I feel so privileged to have been able to facilitate celebrating last year’s achievements in the
business and creative space, along with educating and inspiring our teams for the year ahead.”
“Watching everyone have so much fun together and connecting is really what it’s all about.”
Next up was the official launch of not one but two new collections – UNFOLD and Hair @ TONI&GUY
– presented by TONI&GUY’s National Creative Team.
Led by National Creative Manager Jo Smith
and comprised of Roberto Pozzato, Eunji Kim, Cathy King, Maddy Robinson, Morgan Weiss and
Aarron Baker, the two collections certainly stoked the creative fire within the room as the Creative
Team unpacked how to achieve each of the cuts and colours presented in the collection.
“We were so excited to launch two new collections at Conference,” says Jo Smith of the collections
debuted. “The first collection, UNFOLD, is our Creative Collection that was brought together by the
TONI&GUY Artistic Team using imagery from the British Hairdressing Awards and techniques that
they had pulled together to create a vision of motivation and inspiration for the hairdressing industry.”
“For this one, they really looked back at our heritage and sourced inspiration from some of our most
iconic collections across the past 60 years as it’s so important for us to look back in order to go
forwards.”
“When you look at the timeline of hair – not just our TONI&GUY collections but also hairdressing in
general – it’s so interesting to see how hair has evolved through cutting techniques, colour technology
and innovation within the product space.”
“Our second collection that we showcased on Monday was our in-house collection, HAIR @
TONI&GUY. You’ll see this on all of our marketing for the year as well as through our social media
campaigns. It truly does have lengths, textures, cuts and colours to suit everyone. HAIR @
TONI&GUY has evolved from our previous collection REVIBE and has kept a strong emphasis on our
signature feel – individuality, suitability and beauty.”
After looking forward at the collections set to guide the TONI&GUY Creative Team in 2024, the
success and creative triumphs of the year prior were celebrated through the 2024 TONI&GUY
Awards.
Full list of TONI&GUY Award Winners can be found below:
2024 TONI&GUY AWARD RECIPIENTS
Rising Star | Georgina Fardoulis, Cronulla
Stylist of the Year | Roberto Pozzato, Sydney City
Technician of the Year | David Peek, Perth Central
Dual Stylist of the Year | Liam Johnson, Mosman
Social Media Influencer of the Year | Roberto Pozzato
Salon Team of the Year | Cronulla
Salon Business of the Year | Armadale
Gold Star 2023 | Morgan Weiss, Bondi Beach
Commercial Image of the Year, Apprentice | Georgina Fardoulis, Cronulla
Commercial Image of the Year | Delphyne Kanuma, McMahons Pt
Creative Image of the Year, Apprentice | Tori Yardley, Mosman
Creative Image of the Year | Maddy Robinson, Mosman
Hair Shot of the Year | Eunji Kim, Georges
An afternoon packed with insightful speakers served as the perfect end to an unforgettable two day
immersive experience. TONI&GUY’s Beau Walker took the crowd through the fundamentals of the
recently relaunched LABEL.M range, Wella Professionals’ Nadene Heapy and Stevie Hay
discussed the 20 year partnership between the two brands and TONI&GUY Global Head of CX Adie
Luff inspired audiences with a refreshed, passionate and simultaneously realistic in-salon approach
as to how best to optimise your guest experience throughout service.
It was certainly a weekend set to inspire the TONI&GUY community at absolutely every corner.
Nationwide connection, celebration of accomplishments achieved and reflection on the year that was –
not to mention a hearty dose of inspiration of what is to come from TONI&GUY Australia in the year
that lies ahead.
For more information, visit toniandguy.com.au.
