EdwardsandCo Education launch new digital platform.
Synonymous with reinventing the salon landscape, shifting it into a modern world led by fresh faced entrepreneurship, Jaye Edwards is no stranger to the head of the curve.
Discussing with transparency COVID’s hard hit on the EdwardsandCo business model, from day-to-day salon operations, staff, and in particular, the brand’s education program, Jaye’s mind naturally gravitated towards how to sustain – not only his salon network – but the skill and inspiration of his valued, professional community.
Enter EdwardsandCo Education’s new, digital platform. A centralised hub connecting salons directly to the brand’s signature colour and styling workshops, tailored private classes, and shadowing programs.
Led by Edwards’ and the man responsible for Sydney’s most seamless blondes (there truly is no-one like him, Michael Kelly, the EdwardsandCo Education team of nine have worked to deliver a series of comprehensive, flexible learning options adaptable to any salon or sole trader.
Visit the vibrant online portal and select from tutorials including the Long Layered Fringe Cut, 70s Shag, Chic French Girl Bob and Textured LOB, and for the colour curious, the likes of Box Dye to Sunkissed Colour (very applicable for our Victorian friends currently experiencing the colour carnage of lockdown!), Dimensional Bronde, Sparkly Brunette and Future Proof Blonde. Among so many more.
And in a world where custom is king, EdwardsandCo Education’s bespoke programs cover everything from communication, consultation, staffing, pricing and all things creative – a true glimpse inside the Edwards’ empire.
Taking it a step further, private workshops bring the team to you, for a completely custom approach to whatever you, or your team need, right now (and offering expert up-skilling in barbering!). All too familiar with the importance of consultation, the private experience kicks off with a discovery call to see where the team can add best impact. Interstate? No problem. Private livestream classes include 7 hours of tailored content ready to elevate and accelerate your business goals.
Nice work, Mr Edwards.