Aveda Australia has announced the 2020 winner of their annual #DigitialFashionista competition, Kaylah Blades of Deep Life Style Salon, Perth.

Synonymous with an all-performing colour wheel, signature for vivids and barely-there pastel perfection, Aveda is a lover and lauder of professional colour work; equally passionate about platforming the skills and world class results of their salon tribe.

Enter #DigitalFashionista – an even playing field for colourists of all levels (and salon demographics) to do what they do best, get creative with Aveda colour … only in this case, with the chance to advance their career and social media impact.

As this years’ Australian winner, Kayla will feature across all THE JOURNAL Magazine platforms including right here, online, and our globally engaged Instagram page with 64K followers. Kaylah has now unlocked the opportunity to compete in the global #DigitialFashionista competition, and will enter the draw to win a photoshoot in London (as coached by an Aveda mentor).

“It’s so refreshing to take part in a competition whereby a significant budget is not required for professional photography, models, makeup and so on, and the reward is just as beneficial as any other awards’ platform,” says this years’ winner and 3 year Aveda hairdresser, Kaylah Blades

That’s right. No photoshop and liquifying post-production tricks welcome here. Just real, hard earned skills and considered, creative colour work suited to the client at hand, and as inspired by this years’ theme: Colour of the Decades.

The look is of course required to be ‘total’ and incorporating colour, styling and dressing of the hair, with extra points for shine, cut, overall vision and image clarity (shot on smart phone only).

This years’ judging panel consisted of our very own David Mannah, Influencer, Content Creator and Ex-Beauty Director of marie Claire, Iantha Yu, and Creative Director and Aveda Artist Japan, Masa Honda. The three were drawn to the seamless, ‘oil slick’ blend and outstanding shine defining the look; graduating layers opening the face for the ultimate style.

“My client and I had a really in-depth consultation, and established that she was after an on-trend, but bright colour. I suggested that we go with a balayage technique, sassing it up with a pop of colour so she would stand out from the rest!” starts Kaylah on her winning look.

“In choosing the purple we established which colours she did not like, and which colours she did. We then compared some similar swatches to really determine what fashion colour suited her skin tone, eyes and of course her natural. It was a team effort. This said, I essentially drew inspiration from my client.”

As a 22-year-old, third year stylist, taking out this years’ AVEDA Australia #DigitialFashionista competition is a sign of bright things to come for Kaylah.

“I’m super proud of how far I’ve come, from starting out as a shy apprentice, to qualifying in March this year, and now being recognised on this platform,” she says.

“I’m so happy that I’ve found my passion and I can’t wait to take my hairdressing career so much further … and a big congratulations to the two, other finalists – awesome work! Lastly, a big thank you to my team at Deep, they’re always pushing me to be my absolute best!”

Team work makes the dream work, after all.


Follow @kaylahblades_hair | @avedaaustralia