In every career, there are defining moments that serve to change an individual’s trajectory.
In the case of Jamie Furlan and Danni Solier, it’s been a star alignment of industry awards, glossy editorial work, education spots, brand partnerships and their own, wonderful relationship that brought them here, to LNDN – Collingwood, Melbourne’s new ‘It’ kid for modern, wearable hair moments.
Here, Jamie takes us on an intimate first look at LNDN – no passport required.
TJ: How are you catering to your design aesthetic whilst ensuring a functional space for LNDN?
JF: Functionality is at the core and hinges on the idea that all elements are modular and interchangeable. We wanted to create a space that can change and evolve as we do, with a rotation of artworks on display.
TJ: Who acted as interior designer for LNDN?
JF: We didn’t work with an interior designer for this space, as we wanted the space to reflect our personalities. We were heavily involved in the process and worked alongside our architect and the guys from STRATEAS CARLUCCI, who helped guide our direction and transform our ideas into reality.
TJ: What propelled the move away from your prior salon brand, and what does it signify for yourself and Danni both personally and professionally?
JF: Danni and I began our careers with Xiang Hair 20 years ago, where we were given the opportunity to develop our craft and build a successful business under the mentorship and guidance of Tom Donato. After two decades together, our lease came to an end; the perfect opportunity for Danni and I to step out on our own.
“The name is very personal to us. We wanted a name that would represent both Danni and I in perfect harmony, so what better name than that of our daughter, London? We were also inspired by our travels and years of training abroad, and wanted to pay homage to the city in which we found our passion.”
Jamie Furlan, LNDN
TJ: What does this move away say about where you are both at in your careers?
JF: It shows we are now no longer emerging or developing, and we are established and confident in ourselves both professionally and personally. We are at the stage now in our lives and careers to take charge and hopefully create an establishment (and legacy) which is respected in the industry, ultimately allowing us the chance to push our vision further.
TJ: Have there been any challenges bringing LNDN to life?
JF: Any new business will have its challenges and, as it’s the first on our own, we’re still finding our feet. This said, we are surrounded by a very talented team and staff, great friends and family who are all there to support and guide us.
TJ: Explain the significance of the name LNDN, and how it came to be?
JF: The name is very personal to us. We wanted a name that would represent both Danni and I in perfect harmony, so what better name than that of our daughter, London? We were also inspired by our travels and years of training abroad, and wanted to pay homage to the city in which we found our passion.
TJ: Can you chat us through your relationship with Strateas Carlucci?
JF: Mario-Luca and Peter of STRATEAS CARLUCCI are long-time mates we consider family. They are an extension of who we are and know exactly what we like and what we want to build. As they have a fashion/design background, their approach to the salon is so fresh that we believe it’s helping us create something new and unique for the industry.