900 hairdressers (from across 17 countries) flocked to Holland’s lavish Theater Amsterdam, for one day of creativity, styling, and Seminara-mastery…

Held amidst one of Europe’s most colourful cities, ‘Hair on Stage’ invited Davines’ professional community to learn from some of the best in the business, all the while sharing industry ideas and experiences with their international counterparts.

Davines Artistic Director Angelo Seminara

Leading the revered line up of presenters was Davines Artistic Director and four-time British Hairdresser of the Year Angelo Seminara, who invited guests to revel in the room’s contained artistry, offering a characteristically inspiring address.

Davines Artistic Director Angelo Seminara

“This Hair on Stage – dedicated to stylists and creative minds – gives us the opportunity to inspire and entertain the audience, whilst sharing and presenting new trends with artistic performances.” said Seminara, sharing a sentiment that that has informed Davines’ ethos since the brand’s 1983 inception.

A look from the ‘Scene’ Collection

Dutch Hairstylist and Artistic Director for Davines Netherlands, Huub Eyinsk next presented his millennially relevant Youth Identity Collection before five finalists from Cyprus, Russia, France, Sweden and the Netherlands were invited to platform their creativity, talent, and stage skills in the World Style Contest.

An image from the ‘Youth Identity’ Collection via instagram/huubeysink

Following suit was Master Trainer for Davines Netherlands Jani Beemster, who debuted his regally informed ‘Dutch-ess’ collection, before South African Carlton Hair Creative presented their ‘Handwerk’ portfolio. Rounding up the day’s lineup, was Hair Stylist and Educator Jesus Oliver, who inspired guests with an impassioned address.

An image from the ‘Handwerk’ Collection via instagram/theghostofyourcat

Capping off proceedings was the man himself, Angelo Seminara, who once again took to the mic to present Davines’ 2017 ‘Scene’ collection. Drawing cues from the minimalism of early twentieth century architecture, the collection features a bold series of geometrically sculpted cuts, perfectly complimented with multi-dimensional colour work.

Through the pristinely executed collection, Seminara explores an imaginative creative future, proposing a fascinating visualization of time through aesthetic interpretation.

Check out the collection video below:

Artistic Director: Angelo Seminara
Color: Angelo Seminara Team
Photographer: Andrew O’Toole
Makeup: Daniel Kolaric
Stylist: Niccolo Torelli